Marketing

• Report to the Senior Director, Product & Solutions Marketing and set strategy for the Workforce Identity portfolio
• Lead high‑impact, cross‑functional initiatives spanning Product, Sales, Enablement, Customer Success, and Marketing
• Shape marketing strategy with data; prioritize opportunities and allocate resources based on customer signals and ROI
• Drive product and solutions launches end-to-end including market research, competitive insights, messaging and positioning, content creation, internal communications, web, email, analyst briefings, field/event marketing, and sales enablement
• Create reusable frameworks and toolkits (personas, value frameworks, solution architectures, demo scripts) to scale go-to-market quality
• Serve as a customer-obsessed go‑to expert and spokesperson for Workforce Identity; distill solutions into executive‑ready narratives and proof
• Leverage market, analyst, and competitive intelligence to produce differentiated talk tracks, objection handling, and pricing/packaging inputs
• Mentor and uplevel others; sponsor experiments and build inclusive, scalable processes
• Measure, report, and iterate—own KPIs (pipeline contribution, conversion, adoption, win rate) and optimize for long-term customer and partner success

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