Salary
💰 $143,000 - $153,000 per year
Tech Stack
CloudCyber Security
About the role
- Report to the Senior Director, Product & Solutions Marketing and set strategy for the Workforce Identity portfolio
- Lead high‑impact, cross‑functional initiatives spanning Product, Sales, Enablement, Customer Success, and Marketing
- Shape marketing strategy with data; prioritize opportunities and allocate resources based on customer signals and ROI
- Drive product and solutions launches end-to-end including market research, competitive insights, messaging and positioning, content creation, internal communications, web, email, analyst briefings, field/event marketing, and sales enablement
- Create reusable frameworks and toolkits (personas, value frameworks, solution architectures, demo scripts) to scale go-to-market quality
- Serve as a customer-obsessed go‑to expert and spokesperson for Workforce Identity; distill solutions into executive‑ready narratives and proof
- Leverage market, analyst, and competitive intelligence to produce differentiated talk tracks, objection handling, and pricing/packaging inputs
- Mentor and uplevel others; sponsor experiments and build inclusive, scalable processes
- Measure, report, and iterate—own KPIs (pipeline contribution, conversion, adoption, win rate) and optimize for long-term customer and partner success
Requirements
- 8+ years of relevant B2B SaaS marketing experience (product/solutions marketing or adjacent go-to-market functions), ideally in identity, security, or infrastructure
- Track record leading ambiguous, cross‑functional programs with a “take ownership” mindset and accountability for results
- Recognized deck-building, storytelling, and synthesis skills; able to create frameworks that others adopt
- Executive‑ready communication; confidence presenting internally and to customers, partners, and technical audiences
- Demonstrated measurement mindset (defining KPIs, analyzing funnel metrics, running experiments) in service of extraordinary results
- Bachelor’s degree in marketing, business, or a related field (or equivalent experience)
- Bonus Points: Background in product and solutions marketing for identity, security, or infrastructure software
- Bonus Points: Familiarity with workforce identity and access management (IAM), identity governance and administration (IGA), and/or privileged access management (PAM)
- Bonus Points: Proficiency with generative AI (LLMs) for research and content development
- Bonus Points: Experience marketing to enterprise IT/security buying teams and supporting strategic deals
- Bonus Points: Ability and willingness to travel up to 25%