Marketing

• Define and lead the North America partner marketing strategy for a set of priority partners, aligning closely with sales and marketing objectives. Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition.
• Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales. Ensure programs are fully enabled and aligned with Ping’s product offerings, messaging, and value propositions.
• Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions.
• Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales.
• Manage the partner marketing budget for your partners effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes.
• Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals.
• Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback.
• Own the partner pipeline number for your partners, in collaboration with Sales. Conduct weekly pipeline reviews, represent partner marketing forecasts and contribution in all sales calls and business reviews for your partner set.

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