Chief Marketing Officer

• Be the strategic headlights: Build a continuous market‑sensing engine (competitors, adjacencies, buyer behavior, fraud/abuse patterns, and regulations) and translate signals into actions, POVs, and executive/board‑ready insights.
• Shape roadmap and partner strategy: Partner with product management to validate problems, define value, influence prioritization, and inform pricing/packaging; collaborate with strategic partners to craft joint route‑to‑market plays.
• Own positioning, messaging, and thought leadership: Craft crisp, differentiated narratives by persona/use case; lead and present executive/analyst/partner/customer-facing content (keynotes, webinars, briefings, roundtable/panel moderation, conference/tradeshow presentations).
• Drive go‑to‑market excellence: Orchestrate launch strategy, tiering, readiness, and metrics; ensure content and enablement land globally across regions, routes, and channels; set goals and run post‑mortems.
• Fuel sales success: Build outcome‑oriented enablement (competitive plays, objection handling, talk tracks, demo flows, ROI/TCO tools, digital sales room content) and join tiger‑team pursuits for strategic opportunities, including customer-facing meetings.
• Mentor and scale: Help uplevel and encourage others, codify reusable frameworks and processes (personas, value frameworks, solution architectures, demo scripts), and build inclusive, scalable ways of working.
• Create high‑impact content: Produce or lead creation of narratives, solution briefs, reference architectures, case studies, web copy, decks, and analyst RFI responses that win and convert.
• Measure, report, and iterate: Own KPIs (pipeline contribution, conversion, adoption, win rate) and optimize for the long game with customers and partners.

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