Senior Marketing Analytics Manager
Contabo
full-time
Posted on:
Location Type: Hybrid
Location: Munich • Germany
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Job Level
About the role
- You analyze and clean up our existing tracking and attribution setup: pixels, consent, and data discrepancies between ad platforms, CRM and backend.
- You gain an overview of our customer base — countries, products and usage behavior — and establish initial analyses to answer concrete questions.
- You deliberately identify quick wins where optimizations will have immediate impact.
- Building on that, you systematically advance our marketing analytics.
- You analyze customer journeys and funnels, perform segmentation and cohort analyses, investigate churn drivers, and model LTVs across channels and customer groups.
- Your analyses do not end at the dashboard: you derive clear recommendations for action and act as a sparring partner for marketing, product management and other stakeholders.
Requirements
- Experience working with cross-channel marketing data (paid ads, affiliate, CRM) in subscription-based business models
- Strong understanding of marketing attribution, performance metrics (ROI, CAC/LTV, marketing mix) and their limitations
- Hands-on experience with tracking setups (GA4, Google Tag Manager, server-side tracking, Consent Mode)
- Excellent SQL skills for independent data analysis and evaluation
- Experience with funnel, customer journey and cohort analyses
- Confident use of BI tools and dashboards (e.g., Looker Studio, Tableau or Power BI)
- Experience in the subscription business (almost a must-have)
- Industry knowledge in hosting, telecommunications or comparable tech/platform models (nice to have)
Benefits
- Extensive freedom to shape and implement your ideas
- Ongoing professional and personal development opportunities in an innovative, technology-driven environment
- Comprehensive onboarding with colleagues supporting you
- Modern, well-equipped offices conveniently located at our European sites
- Remote or hybrid work with home office equipment equivalent to the office setup
- Flexible working hours to support a healthy work-life balance
- 30 days of vacation plus the option for a workation in our summer office in Mallorca and elsewhere in the EU
- An additional day off to participate in our Volunteer Day and engage in social projects
- Attractive discounts through our corporate benefits program on many products and services
- Unforgettable moments at our company events and team activities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing attributionperformance metricsSQLfunnel analysiscustomer journey analysiscohort analysisdata analysistracking setupsdata discrepanciesLTV modeling
Soft skills
analytical thinkingproblem-solvingcommunicationcollaborationstakeholder engagement