ConsumerAffairs

AI Native, Performance Marketing Senior Manager

ConsumerAffairs

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • The Senior Manager, Performance Marketing is responsible for leading and optimizing all paid marketing channels to achieve customer acquisition and revenue goals.
  • This role will design and execute multi-channel campaigns, integrating AI-driven insights to enhance targeting, creative testing, and budget allocation.
  • They will oversee agency and platform relationships while leveraging automation, machine learning models, and advanced analytics to continuously improve efficiency and performance at scale.
  • Own and optimize paid media channels (Paid Social, Demand Gen, Performance Max, etc.) by leveraging AI-powered bidding, audience modeling, and creative generation to maximize ROI.
  • Develop and execute acquisition strategies aligned with growth objectives, using predictive analytics and machine learning to balance volume, quality, and cost efficiency.
  • Manage and mentor a team of marketers, fostering a culture of data-driven experimentation, accountability, and fluency with AI-enabled tools.
  • Oversee daily campaign orchestration across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.), utilizing automation for budgeting, pacing, creative testing, and bid optimization.
  • Partner with Analytics, Creative, Product, and Sales teams to align marketing initiatives with broader business goals, integrating AI insights to inform decision-making.
  • Evaluate and manage agency, vendor, and platform partnerships with a focus on AI capabilities that enhance performance, efficiency, and scalability.
  • Build and present performance reports, insights, and recommendations to senior leadership, incorporating AI-generated forecasting, scenario planning, and visualization.
  • Stay ahead of industry trends, platform updates, and emerging AI technologies; continuously test new channels, tools, and methodologies to drive innovation.

Requirements

  • Bachelor’s degree or equivalent combination of education and relevant experience.
  • 7+ years in performance marketing, growth, or digital media buying with direct experience leveraging AI-powered platforms and tools.
  • Proven track record of managing and scaling large paid media budgets using automation and optimization to drive measurable business impact.
  • Strong analytical skills with fluency in AI-driven attribution models, predictive analytics, and marketing mix optimization.
  • Expertise in campaign management platforms (Google Ads, Meta Ads Manager, SA360, etc.) and proficiency with modern analytics/BI platforms (Google Analytics, Looker, Tableau).
  • Experience leading cross-functional teams and managing agencies, vendors, and AI-enabled marketing technology partners.
  • Demonstrated ability to coach, mentor, and elevate team performance through AI-driven workflows and experimentation.