ConsumerAffairs

Junior Digital PR Associate

ConsumerAffairs

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Junior

About the role

  • Support the planning and execution of digital PR campaigns that drive media coverage, referral traffic, social engagement, and brand awareness for ConsumerAffairs.
  • Stay tapped into trends across news, pop culture, and digital marketing to help inspire timely, relevant campaign ideas.
  • Write compelling, tailored pitches that capture journalists’ attention and help earn high-quality media coverage across top-tier and niche outlets.
  • Build and maintain relationships with media contacts, including journalists, editors, and influencers, while keeping outreach organized and up to date.
  • Support media interview preparation for TV, radio, and digital outlets, including briefing materials, talking points, and coordination with internal stakeholders.
  • Monitor competitor activity and flag relevant trends, media moments, and industry opportunities for the broader team.
  • Collaborate across teams to brainstorm creative content ideas and support initiatives that grow ConsumerAffairs’ authority and visibility.

Requirements

  • Bachelor’s degree in public relations, journalism, marketing, communications, or a related field.
  • 0-2 years of hands-on experience in digital PR, media relations, content marketing, SEO, or a related area is a plus. Internships, academic projects, freelance work, or relevant coursework are all welcome.
  • Foundational understanding of SEO principles, including how content, backlinks, and authority contribute to organic growth.
  • Strong writing and communication skills, with a creative approach to crafting compelling pitches and campaign messaging.
  • Able to self-edit for spelling, grammar, clarity, and accuracy before submitting work.
  • Detail-oriented with strong organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Comfortable working with data at a basic level and interested in learning how to measure and report on campaign performance.
  • Self-motivated, curious, and open to feedback, with a strong desire to grow in a digital PR role.
  • Hard/Technical Skills
  • Exposure to media outreach or PR tools such as Muck Rack, BuzzStream, Prowly, or Cision through internships, projects, or training.
  • Introductory experience with SEO or research tools like Ahrefs, SEMrush, Moz, or Google Search Console.
  • Comfortable using AI-powered tools to support research, ideation, personalization, and efficiency, while applying human judgment, accuracy checks, and editorial standards.
  • Familiarity with AP Style and the ability to write accurate, polished copy for outreach.
  • Comfortable using spreadsheets (Excel or Google Sheets) to organize information and track outreach; experience with basic formulas, sorting, and filtering is a plus but not required.
  • Familiarity with Google Workspace and collaboration tools like Slack, Airtable, or Trello.
  • Soft Skills
  • Curious, eager to learn, and excited to build a career in digital PR.
  • Organized and reliable, with the ability to prioritize tasks and follow through.
  • Comfortable speaking publicly and representing the brand when needed.
  • Collaborative team player who asks thoughtful questions, takes initiative, and works well with others.
  • Open to feedback and motivated to continuously improve.
  • Takes ownership of work, learns from mistakes, and celebrates wins with the team.
  • Comfortable working in a fast-paced environment and adapting when priorities shift.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
digital PRmedia relationscontent marketingSEOwritingeditingdata analysiscampaign performance measurementAP Stylecopywriting
Soft Skills
curiosityorganizational skillspublic speakingcollaborationinitiativeadaptabilityreliabilityattention to detailself-motivationopenness to feedback
Certifications
Bachelor’s degree in public relationsBachelor’s degree in journalismBachelor’s degree in marketingBachelor’s degree in communications