Account Executive
SMC Corporation Singapore
Senior Manager, Demand Generation
Constructive Dialogue Institute
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $115,000 - $135,000 per year
Job Level
Senior
About the role
- Establish measurement capabilities and dashboards for key funnel metrics within first 3–6 months
- Lead paid campaigns (LinkedIn, search, retargeting) to generate high-quality leads from target accounts
- Design and launch email nurture programs that move prospects through the funnel and increase conversion
- Amplify newsletters, webinars, white papers, and conferences by connecting them into coordinated multi-channel campaigns
- Improve list enrichment, segmentation, and targeting to boost campaign performance
- Streamline and professionalize nurture and follow-up campaigns (webinar, white paper downloads, conference leads)
- Partner with Operations to optimize HubSpot workflows and reporting
- Build dashboards and reporting for funnel metrics ($ qualified opportunities, MQLs, SQLs, conversion rates, ROI by channel)
- Integrate AI/automation into campaigns and workflows to reduce manual lift and accelerate experimentation
- Conduct competitive landscape scans to inform messaging and campaign design
- Collaborate with Comms and Partnerships to translate messaging into tailored campaigns that support outbound sales
- Oversee agency partners for content and web
- Manage a six-figure marketing budget and establish playbooks and processes to scale marketing capacity
- Grow into leadership of future specialists, contractors, or staff
Requirements
- 6–8 years of experience in B2B marketing with a focus on demand generation and lifecycle/email nurture
- Proven track record running full-funnel B2B marketing campaigns, ideally in education, nonprofit, or SaaS contexts
- Skilled at mapping content to buyer stages
- Hands-On Execution: Startup scrappiness; comfortable building strategy while also executing campaigns directly
- Strong experience with lifecycle campaign design, nurturing leads through the funnel, and optimizing for conversion
- Skilled with HubSpot (or equivalent CRM/marketing automation platform), paid search and social, and campaign analytics
- Familiar with AI tools and list enrichment platforms; comfortable partnering with ops support on marketing automation
- Proficiency with analytics tools (Google Analytics or similar) and experience establishing dashboards and KPIs
- Experience managing marketing budgets (six-figure) and overseeing agency partners
- Exposure to or experience collaborating with comms, content marketing, or product marketing teams a plus
- Experience in a startup or scrappy environment strongly preferred
