Product Marketing Manager

Construct

Product Marketing Manager at Construct IN defining go-to-market strategies and leading product communications. Collaborate with cross-functional teams to create impactful marketing initiatives.

Posted 5/26/2026full-timeSão Leopoldo • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Define go-to-market strategies for launches of new products, features and improvements.
Build positioning, messaging and narratives aligned with different customer profiles, segments and channels.
Lead and execute product communications, both internal (Construct IN team) and external (customers and the market).
Monitor squads' roadmaps and support launch planning.
Collaborate with squad PMs on naming and pricing of features.
Participate in product training and launches alongside PMs, and contribute to the creation of enablement materials.
Connect Product with CS, Sales, Support and Marketing to ensure consistent messaging and strategy.
Plan and produce materials that support the commercial journey (proposals, guides, pre/post-demo content, emails, videos, etc.).
Contribute to structuring the company's brand architecture and how the product is presented to the market (website, presentations, and institutional channels).
Ensure all product materials are up to date and reflect product positioning and product evolution (website, presentations, etc.).
Organize and improve customer communication processes and channels (email, WhatsApp, in-app notifications, etc.).
Track competitors, trends and industry pain points to inform the company's strategy.

Requirements

What you’ll need

2+ years in PMM or a related role (content marketing for B2B SaaS, Product, Growth, Sales Enablement, etc.)
Reside in Porto Alegre or the surrounding area (office in São Leopoldo)
Experience in technology companies and B2B SaaS
Ability to translate features into clear, tangible value for customers
Strong communication and writing skills, with a strategic mindset
Willingness to learn, collaborate and grow together

Benefits

Comp & perks

TotalPass - gym discount
C4 Life and Clude - platforms for physical and mental health support
Day off during your birthday month
15 consecutive days of paid work break
Paid break between Christmas and New Year
Flash benefits card with financial allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategiesproduct communicationsproduct trainingenablement materialsbrand architecturecustomer communication processescontent marketingB2B SaaSpricing strategiescompetitive analysis

Soft Skills

strong communication skillswriting skillsstrategic mindsetcollaborationwillingness to learnorganizational skillscustomer-centric approachnarrative buildingteam leadershipproblem-solving