Field Marketing Manager

Constellation Brands

Field Marketing Manager executing local marketing plans for beer and beverage company. Collaborating with internal teams and external partners to drive business objectives and brand strategies.

Posted 5/5/2026full-timeDallas • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $113,500 - $177,600 per yearWebsite

About the role

Key responsibilities & impact

Play a significant role alongside the Field Marketing Director in developing the annual and long-range marketing plans within the assigned Business Unit territory, in line with the annual planning cycle.
Leverage data, analysis and deep consumer and market level understanding to inform strategic choices.
Present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership.
Execute the annual marketing plan within the Business Unit by leveraging internal and agency resources to deliver on annual volume and brand-level objectives.
Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives.
Communicate with all external partners and stakeholders to gain feedback and/or alignment.
Be the face of SBU marketing from within the business unit including with internal and external resources and cross functional partners.
Write and evaluate creative briefs to lead and direct development on all local marketing plans.

Requirements

What you’ll need

A Bachelor’s degree in marketing, communications, or adjacent discipline
5+ years of marketing experience in a related role (i.e. cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships).
Experience working with and managing agencies (media, creative, activation, promotional).
Ability to analyze business, market, and performance data to identify trends and translate insights into clear, actionable local marketing strategies and investment decisions
Understanding of creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies.
Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
Demonstrated ability to make critical decisions and problem solve
Excellent organizational and time management skills.
Strong negotiation and persuasion skills.
Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools.
Understanding of social networking/media technologies and their application to marketing also desirable.

Benefits

Comp & perks

paid time off
medical/dental/vision insurance
401(k)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingdata analysisconsumer insightscreative brief writinglocal marketing strategiesperformance data analysisbrand marketingretail marketingchannel marketingtrade marketing

Soft Skills

communicationpresentation skillsdecision makingproblem solvingorganizational skillstime managementnegotiationpersuasioncollaborationleadership

Certifications

Bachelor’s degree in marketingBachelor’s degree in communications