Constellation Brands

Director, Field Marketing

Constellation Brands

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Salary

💰 $121,600 - $194,200 per year

Job Level

Lead

About the role

  • Lead development of the annual marketing plan within the Business Unit in line with the annual planning cycle
  • Leverage data, analysis and deep consumer and market level understanding to inform strategic choices
  • Interpret brand strategy and apply a local lens to achieve brand, business, and consumer objectives within the Business Unit
  • Utilize a mix of national resources, programs, and tools along with local partnerships, sponsorships, and regional programming to build the tactical plan for each fiscal year
  • Collaborate with Media and Brand Marketing teams to develop the localized media plan for the Business Unit
  • Work with corporate marketing to identify priority markets and develop business unit plans inclusive of both national and local support
  • Lead budgetary planning, decisioning available resources to deliver against aligned goals and objectives
  • Present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership on objectives, tactics, budget, and collaborative execution
  • Manage the annual budget and financial plan and work with Finance team
  • Play an active role in key business meetings within the Business Unit
  • Lead communications across cross functional marketing teams and local business unit sales on all local marketing initiatives

Requirements

  • A Bachelor’s degree in marketing, communications, or adjacent discipline
  • 10+ years of marketing experience in a related role
  • A cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships
  • Experience managing people in direct reporting and indirect reporting relationships
  • Experience working with and managing agencies (media, creative, activation, promotional)
  • Understanding of the creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies
  • Highly developed interpersonal skills and leadership qualities
  • Works well in a fast-paced, action-oriented environment
  • Strong written and oral communications skills
  • Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
  • Demonstrated ability to make critical decisions and problem solve
  • Excellent organizational and time management skills
  • Strong negotiation and persuasion skills
  • Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools
  • Understanding of social networking/media technologies and their application to marketing also desirable
Benefits
  • Paid time off
  • Medical/dental/vision insurance
  • 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingbrand marketingretail marketingchannel marketingtrade marketingexperiential marketingpartnershipsbudget managementstrategic planningdata analysis
Soft Skills
leadershipinterpersonal skillscommunication skillsorganizational skillstime managementnegotiation skillspersuasion skillsproblem solvingdecision makingpresentation skills
Certifications
Bachelor’s degree in marketingBachelor’s degree in communications