Constellation Brands

Brand Manager

Constellation Brands

full-time

Posted on:

Location Type: Office

Location: Lompoc • California • 🇺🇸 United States

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Salary

💰 $114,900 - $179,800 per year

Job Level

Mid-LevelSenior

About the role

  • Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
  • Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
  • Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.
  • Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.
  • Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni-channel growth goals
  • Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
  • Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
  • Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency, media buying and advertising agencies, if applicable.
  • Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
  • Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.
  • Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
  • Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross-functional team meetings.
  • Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.
  • Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).
  • Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance.

Requirements

  • Bachelor’s Degree in related field required
  • A minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing role
  • Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.
  • Experience in developing and managing brand plan to successful execution.
  • Strong results orientation, with a track record of financial accountability.
  • Strong financial acumen, analytical / problem-solving skills and bottom line P&L management.
  • Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.
  • Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.
  • Strong team player and collaborator.
  • Experience managing external agencies.
  • Excellent organizational skills, ability to prioritize, and strong project management skills.
  • Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience
Benefits
  • Paid time off
  • Medical/dental/vision insurance
  • 401(k)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategyconsumer insightsP&L managementfinancial acumenproject managementmarketing plan developmentanalytical skillsproblem-solvingmarket analysisomni-channel growth
Soft skills
communication skillsinterpersonal skillscollaborationleadershipresults orientationcoachingorganizational skillsprioritizationinfluentialpublic speaking
Certifications
Bachelor’s Degree