Director, Full Stack Growth Marketing

Constant Contact

Director of Full Stack Growth Marketing overseeing growth motion for non-core business lines at Constant Contact. Responsible for full funnel ownership, experimentation, and growth strategy.

Posted 4/29/2026full-timeWaltham • Massachusetts • 🇺🇸 United StatesLead💰 $151,200 - $189,000 per yearWebsite

About the role

Key responsibilities & impact

Identify and validate the highest-leverage acquisition channels for assigned lines of business across paid, organic, product-led, and referral motions
Design and run rapid experimentation cycles across channel mix, landing pages, messaging frameworks, and pricing nudges
Own product-market fit testing for new features and AI capabilities launching on your LOBs
Build lightweight feedback loops between marketing signals and product decisions, representing what the market is signaling in cross-functional discussions
Move fast: launch a working hypothesis in days, not quarters
Paid acquisition: develop channel strategy, creative testing frameworks, and performance optimization across Meta, Google, LinkedIn, and emerging channels
Organic and content: build SEO and thought leadership presence that reduces reliance on paid for your LOBs over time
Product-led growth: partner with Product to develop in-product viral loops, referral mechanics, and freemium-to-paid conversion improvements
Lifecycle and onboarding: reduce churn in the first 90 days by partnering with Product and CS on activation flows and in-product messaging
Revenue attribution: own the model that connects marketing spend to customer LTV for your portfolio, not just lead volume
Use AI tools as your default workflow for content, creative, audience modeling, automated reporting, and performance forecasting
Build AI-powered systems that enable personalization at scale and dynamic creative across your LOBs
Stay ahead of the AI marketing curve and bring that intelligence back in the form of better positioning, product feedback, and internal playbooks
Manage a small, focused growth team with startup-level budget discipline: every dollar tested, every test documented, every lesson compounded
Work closely with the VP, Growth Marketing, CPO, and cross-functional peers in Product, RevOps, and Data Science
Represent the growth perspective in product roadmap discussions and contribute LOB learnings to the broader growth team's channel playbook

Requirements

What you’ll need

12 years of growth or performance marketing experience, with at least 2 years in a senior IC or leadership role
Demonstrated 0-to-1 experience: you have built a growth function, channel, or engine from scratch and can walk through exactly how you did it
Full-funnel fluency across paid media, SEO, product-led growth, and lifecycle; you have real reps across the stack, not depth in a single lane
Strong experimentation instincts: you know how to design a test, read results honestly, and scale or kill based on evidence
Hands-on attribution and measurement capability, including funnel analytics and CAC tracking, without relying on a dedicated analytics partner for every question
Experience operating in a PLG or dual-funnel environment, with understanding of how trial behavior and in-product signals connect to acquisition strategy
Comfort with ambiguity and limited resources; you build playbooks from scratch rather than inheriting established systems
SMB or prosumer experience: you understand the psychology, economics, and marketing dynamics of selling to small business owners.

Benefits

Comp & perks

A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
Programs in place that bring us together on important issues and provide educational opportunities for all employees.
Opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance marketingSEOpaid medialifecycle marketingattribution modelingfunnel analyticsCAC trackingproduct-led growthexperimentation design

Soft Skills

leadershipstrategic thinkinganalytical skillscommunicationadaptabilityproblem-solvingcollaborationcreativitydecision-makingteam management