Lead the development and tactical execution of multi-channel lifecycle journeys (Email, SMS, In-App, and Push) to drive trial conversions and reduce churn.
Design and execute 'quick-start' experiments to validate new offerings, pricing models, and features; analyze initial performance to determine viability prior to resource-heavy scaling.
Implement AI-driven creative development, segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery.
Manage a rigorous A/B and multivariate testing roadmap, utilizing AI optimization tools to enhance subject lines, send-time frequencies, and creative performance.
Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership.
Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts.

Requirements

7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription-based models.
Hands-on experience with AI marketing tools (e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how Predictive Analytics informs lifecycle stages.
Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud.
High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior.
Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
Ability to translate complex technical workflows into clear business impact for stakeholders.
Bachelor's degree in Marketing, Business, or a related field.

Benefits

A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
Opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

AI-driven creative developmentpredictive modelingA/B testingmultivariate testingSQLdata visualizationmarketing automationexperimentation frameworkslifecycle marketinggrowth marketing

Soft Skills

analytical skillscommunicationcollaborationproblem-solvingstakeholder management