Constant Contact

Senior Marketing Manager, Display & Online Video

Constant Contact

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $102,800 - $128,500 per year

Job Level

Senior

About the role

  • Develop media strategies across display and online video focused on driving measurable customer acquisition and efficient growth.
  • Build cross-channel plans aligned to CAC targets, trial sign-up goals, Gross Adds goals, and audience expansion initiatives.
  • Manage end-to-end buying on key platforms (Meta, YouTube, TikTok, Reddit, GDN, DV360) with a strong focus on conversion efficiency and disciplined pacing.
  • Own programmatic display activation and optimisation (DV360 and/or GDN), including prospecting and retargeting strategy, audience expansion, placement management, frequency controls, and creative rotation.
  • Monitor budgets daily to ensure efficient pacing towards lead, trial, Gross Adds, and CPA goals.
  • Conduct real-time optimisations across bidding, audiences, creative variations, and placements to improve conversion outcomes.
  • Run a structured creative testing engine using US winners and rapid localisation, documenting learnings and making scale or stop decisions.
  • Apply display quality controls and governance, including brand safety and suitability guardrails, placement exclusions, and viewability and fraud monitoring in partnership with Analytics and Marketing Ops.
  • Partner with CRO and Sites teams to reduce conversion friction and improve funnel performance (click to trial and trial to paid).
  • Coordinate with Analytics and Marketing Ops on event quality, UTMs, attribution concepts (including view-through considerations where relevant), and reporting integrity.
  • Work closely with Growth Marketing, Creative, Brand, Analytics, and Product Marketing to ensure media supports go-to-market priorities.
  • Where required, support indirect paid media execution (including LinkedIn) in collaboration with the relevant owners, without detracting from core SMB acquisition priorities.

Requirements

  • Bachelor’s degree in marketing, advertising, communications, or related field
  • 5 to 8+ years hands-on online video, and display/programmatic buying experience with acquisition accountability
  • Deep Meta expertise; strong working knowledge of YouTube and OLV, TikTok, and programmatic display buying and optimisation (DV360 and/or GDN)
  • Strong analytical capability with high proficiency in performance dashboards, attribution concepts, and campaign-level diagnostics.
  • Strong communication skills and stakeholder management, able to operate effectively in a matrixed environment.
Benefits
  • Health and welfare benefits
  • Paid leave
  • Generous paid time off policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategiescustomer acquisitioncross-channel plansprogrammatic display activationoptimisationbiddingcreative testingattribution conceptscampaign-level diagnosticsperformance dashboards
Soft Skills
analytical capabilitycommunication skillsstakeholder managementmatrixed environment
Certifications
Bachelor’s degree in marketingBachelor’s degree in advertisingBachelor’s degree in communications