Director, Site Marketing
Constant Contact
full-time
Posted on:
Location Type: Hybrid
Location: Waltham • United States
Visit company websiteExplore more
Salary
💰 $151,200 - $189,000 per year
Job Level
About the role
- Own the site marketing strategy and roadmap for upper-funnel experiences across homepage, landers, navigation, and SEO-driven content
- Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals
- Execute and optimize through our CMS, collaborating with Site Operations and Creative teams
- Implement A/B and multivariate testing to improve engagement and visitor-to-trial conversion
- Ensure social proof, value messaging, and content modules are surfaced effectively to prospective customers
- Champion a data-driven, mobile-first approach to site marketing
- Partner with Growth and Product Marketing to ensure messaging consistency across channels and stays on brand.
Requirements
- 8+ years of experience in digital marketing, site marketing, or ecommerce roles
- Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization
- Strong understanding of SEO, paid media, and their interplay with site experiences
- Experience managing site merchandising and content optimization at scale
- Data-driven mindset with the ability to translate insights into site execution
- Exceptional leadership, communication, and cross-functional management skills
- Familiarity with CMS platforms, testing tools, and analytics systems a plus
Benefits
- Competitive salary
- Health and welfare benefits including paid leave
- Generous paid time off policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingsite marketingecommerceSEOA/B testingmultivariate testingcontent optimizationsite conversiondata-driven marketingsite merchandising
Soft skills
leadershipcommunicationcross-functional managementcollaborationdata-driven mindset