Marketing Director – Customer Lifecycle
Constant Contact
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $151,200 - $189,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos
- Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages
- Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success
- Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance, conversion rates, and CLV
- Serve as the strategic partner to Product, Data Science, and Sales teams to embed personalized marketing efforts into the core product experience
- Define and manage mission-critical KPIs (e.g., Conversion Rate, CAC, CLV, Churn) and present actionable insights to executive leadership
- Recruit, mentor, and develop a high-performing team of lifecycle and growth marketers
Requirements
- 10+ years of progressive marketing experience
- Minimum of 5+ years in a senior lifecycle or growth leadership role within a large-scale SaaS or subscription-based business
- Demonstrated history of successfully building and scaling lifecycle programs that delivered significant, quantifiable growth in customer acquisition and retention
- Deep, hands-on expertise across omnichannel platforms (email, in-app, push, SMS)
- Strong preference for experience integrating AI/ML tools and paid media
- Expert-level proficiency with leading Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems
- Exceptional analytical skills; ability to derive strategic, actionable insights from complex large datasets
- Proven ability to influence and align senior cross-functional leaders toward a shared customer vision
- Bachelor's degree in a quantitative or business-related field required; MBA or Master's degree preferred
Benefits
- Health and welfare benefits including paid leave
- Generous paid time off policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcustomer acquisitionconversion optimizationA/B testingMVT testingpropensity modelingKPI managementdata analysisgrowth marketingomnichannel marketing
Soft skills
leadershipmentoringstrategic thinkinginfluencingcollaborationanalytical skillscommunicationteam developmentproblem-solvingcustomer focus
Certifications
Bachelor's degreeMBAMaster's degree