ConsonantOne

Marketing Automation QA Specialist – SFMC

ConsonantOne

full-time

Posted on:

Location Type: Hybrid

Location: Bangalore • India

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Cloud

About the role

  • Support the execution of marketing automation campaigns
  • QA marketing automation campaigns end-to-end
  • Follow documented email + marketing automation workflows
  • Design and execute test strategies
  • Act as a go-to person for marketing automation best practices
  • Support lead nurturing and automated lead generation programs
  • Track and report key campaign metrics
  • Help develop and maintain templates
  • Ensure responsive/mobile-friendly builds
  • Coordinate with stakeholders and delivery teams
  • Stay current on evolving email + marketing automation best practices

Requirements

  • 5+ years in digital marketing / marketing operations / marketing automation execution
  • Strong hands-on experience with Salesforce Marketing Cloud (preferred) and exposure to other MA platforms like Marketo / Eloqua / HubSpot / Watson (Silverpop)
  • Working familiarity with a CRM (Salesforce or similar)
  • Solid command of HTML/CSS
  • Understanding of B2B lead generation
  • Excellent communication (written/verbal/presenting)
  • A self-starter mindset
  • Bachelor’s degree
Benefits
  • Hybrid work mode
  • Ongoing learning and development opportunities
  • Employee discounts
  • Health insurance
  • Paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationQAtest strategiesHTMLCSSlead nurturinglead generationcampaign metricsemail workflowsresponsive design
Soft skills
communicationself-starterstakeholder coordination