Conrad GmbH

SEO Marketing

• SEO strategy & optimization: Creating SEO-optimized content, conducting keyword and competitor analyses, and continuously monitoring rankings.
• Conducting content gap analyses and deriving new content ideas to increase organic visibility.
• Conceptualizing and creating new category texts in the context of online buying guides and customizing faceted landing pages across various assortments.
• Conceptualizing and creating new landing page texts for the brand shop, model subpages, and specific product groups.
• Ongoing revision of existing/older category and landing page texts to improve the performance of specific keyword clusters.
• Analysis & AI-supported optimization: Performance analysis of content and SEO initiatives using tools such as Semrush, Sistrix, or Ahrefs.
• Conducting A/B tests to optimize content formats and platforms.
• Innovation management: Monitoring and integrating trends and new technologies in AI, content marketing, and SEO.
• AI-assisted content creation: Building and maintaining the digital SportConrad magazine—aiming to create an inspiring platform for our customers.
• Creating and optimizing blog articles, product descriptions, magazine content, and PR campaigns, potentially with support from AI tools like ChatGPT or Neuroflash.
• Developing audience-targeted articles, tutorials, customer experience reports, and interviews that strengthen our brand positioning.
• Establishing and optimizing content workflows through automation.
• Developing personalized content for different target groups.

SEO, GEO and Content Marketing Manager