
Senior Communications, Media Strategist
Connexus Credit Union
full-time
Posted on:
Location Type: Remote
Location: Florida • Illinois • United States
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Job Level
Tech Stack
About the role
- Partners closely with senior leadership to craft executive communications, govern message standards, and coordinate cross-functional storytelling, so timeliness and quality of work are paramount.
- This role owns earned media and reputation management programs, including proactive pitching, issues response, and review monitoring/response protocols.
- Build and execute an annual internal communications strategy that aligns employees to company vision, values, and priorities; plan editorial calendars, cadence, and channel mix (e.g., SharePoint, Teams All-Staff, email, live forums).
- Provide governance framework and supporting documentation for how and when to use various channels (e.g. Teams, SharePoint, email).
- Serve as lead writer/editor for leadership messages, all-staff announcements, and key change communications; ensure clarity, consistency, and brand voice.
- Support the CEO brand by developing multi-format CEO communication assets and recurring content series.
- Counsel executives on tone, timing, and potential impacts.
- Maintain and optimize internal channels (e.g., SharePoint homepage; Teams All-Staff) for reach and engagement, including analytics and continuous improvement.
- Integrate AI responsibly into content creation and analysis workflows.
- Develop presentation materials and talking points for executive and enterprise meetings.
- Lead earned media strategy and relationships with reporters, editors, and industry outlets; pitch stories that elevate the brand and support business priorities.
- Draft, edit, and route press releases, media statements, and Q&As; ensure consistency with brand, regulatory, and risk standards.
- Establish and enforce communication protocol for Incident Response Team (approval matrix, holding statements, post-mortems) in partnership with Risk.
- Own the online reviews and ratings strategy (Google, Apple/Android app stores, social/business directories) with clear SLAs, escalation paths, and insights reporting.
- Translate insights into product, service, and journey improvements with accountable business owners.
- Partner with stakeholders to ensure timely, brand-appropriate responses and to address root-cause drivers of negative feedback.
- Own internal content, governance, and brand standards.
- Coach leaders and subject-matter experts on message development, media readiness, and presentation best practices; coordinate spokesperson training.
- Collaborate with creative/video teams to produce high-quality content for internal culture-building and community relations.
- Develop annual plans and quarterly scorecards; track channel engagement, employee sentiment, earned media outcomes, share of voice, and review ratings/response times; translate insights into actions.
- Act as communications owner for enterprise-wide issues requiring rapid alignment, including Incident Response Team.
- Ensure all communications comply with applicable Federal/State regulations (e.g., BSA and bank/credit union advertising standards) and internal policies.
Requirements
- Bachelor’s Degree, or commensurate experience is Required.
- 5+ years of demonstrated experience in a Communications or Media Strategist role, partnering with C-level executives is Required.
- 2+ years of experience building and executing internal communications strategies and managing corporate/executive communications is Required.
- 2+ years of experience with modern communication tools and platforms (e.g., SharePoint, Teams, email studios, media databases) is Required.
- Demonstrated experience with media relations, issues communications, managing online reviews programs or social customer care processes is Required.
Benefits
- 25 days of paid time off and 10 paid holidays
- 16 hours of paid Volunteer Time Off
- 401K Retirement with up to 6% employer match
- Excellent Health, Dental, Vision insurance, including multiple plan options
- Health Savings Account with generous employer contributions
- Employer paid Life insurance, Short-Term and Long-Term Disability
- Tuition Reimbursement from $4,000 - $7,000 per calendar year
- Robust Learning and Development program that includes an annual professional development stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
executive communicationsearned media strategyinternal communications strategymedia relationsissues communicationscontent creationpresentation developmentanalyticsgovernance frameworkbrand voice
Soft Skills
collaborationcounseling executivescoaching leadersstorytellingmessage developmentmedia readinesstimelinessclarityconsistencyengagement