Marketing Generalist
Connexin
full-time
Posted on:
Location Type: Remote
Location: Pennsylvania • Washington • United States
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Salary
💰 $80,000 - $90,000 per year
About the role
- Support the planning and execution of multi-channel marketing campaigns for prospects and customers in partnership with the Senior Manager, Growth + Revenue Marketing
- Develop digital campaign assets, including emails, landing pages, and video content
- Manage timelines and coordinate with team members to keep campaign deliverables on track
- Ensure all campaign elements — messaging, assets, targeting, and approvals — are finalized before launch
- Write and edit content, including emails, blogs, landing pages, social posts, and other sales enablement materials
- Ensure messaging is clear, engaging, and aligned with our brand voice
- Work with internal subject matter experts to turn complex healthcare concepts into clear, engaging content for prospective and current customers
- Manage and maintain our social media presence
- Create, schedule, and publish content aligned with campaigns and brand messaging
- Ensure consistency and quality across all content and social posts
- Identify new content opportunities based on campaign goals, product priorities, and market trends
- Track content performance and recommend adjustments to improve engagement and conversion
- Support go-to-market execution by coordinating timelines, deliverables, and cross-functional inputs for product launches and campaigns
- Partner with Product and Sales to gather insights and competitive intelligence, ensure alignment, and translate product updates into clear, usable internal and customer-facing materials
- Maintain and update product messaging, positioning, and sales enablement materials to ensure accuracy and consistency across channels
- Shape messaging frameworks and value propositions for new and existing products
- Provide feedback from campaigns and customer interactions to inform product marketing strategy
Requirements
- BS/BA in Marketing, Communications, Business or Business Administration, Public Relations, or Journalism preferred
- 3–4 years of experience in B2B marketing
- Exposure to product marketing or go-to-market initiatives
- Familiarity with marketing automation and CRM tools
- Light design skills (Canva, Adobe, or similar)
- Basic understanding of SEO, GEO, AEO, and website content best practices
- Strong writing and content creation skills, including sales enablement materials
- Thoughtful and detail-oriented, ensuring the work you produce is accurate, polished, and aligned with our brand
- Strong critical thinking and problem-solving skills, with the ability to think through challenges, identify next steps, and keep projects moving independently
- Highly organized and able to manage multiple projects and shifting priorities
- Strong attention to detail and commitment to high-quality work
- Clear and effective communicator
- Adaptable and comfortable working across different projects and teams
- Proactive and dependable, with the ability to take initiative while knowing when to ask questions.
Benefits
- Medical, Prescription, Vision, and Dental Insurance
- Life Insurance
- 401(k) with company match
- Paid Time Off, Holidays, and Volunteer Hours
- Company Wellness Program
- Employee Assistance Program
- Short and Long Term Disability Insurance
- Pet Insurance
- Tuition Assistance Program
- Employee Recognition Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital campaign developmentcontent writingcontent creationSEOGEOAEOmarketing automationCRMsales enablement materialslight design skills
Soft Skills
detail-orientedcritical thinkingproblem-solvingorganizational skillsattention to detailcommunicationadaptabilityproactivityindependencecollaboration
Certifications
BS/BA in MarketingBS/BA in CommunicationsBS/BA in BusinessBS/BA in Public RelationsBS/BA in Journalism