Demand Generation Manager

ConnectWise

Demand Generation Manager owning go-to-market pipeline for ConnectWise, a software company serving technology solution providers. Activating dealer accounts, events, campaigns, and sales alignment.

Posted 8/17/2026full-time🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation with a focus on pipeline ownership, account-based marketing, and event strategy. Proficient in leveraging marketing technology to optimize campaign performance and drive results in a SaaS or IT channel environment.

Highest-signal resume keywords

B2B Demand GenerationPipeline ManagementAccount-Based MarketingEvent-Based MarketingSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline TargetsCampaign ManagementFunnel MechanicsData-Driven Reporting

Soft Skills

Cross-Functional CollaborationCommunication

Tools & Technologies

SalesforceMarketoHubSpotOutreach

Industry Keywords

SaaSIT ChannelDealer MarketingAccount ActivationLead Quality

About the role

Key responsibilities & impact

Own the OT vertical’s end-to-end go-to-market motion, including pipeline targets, campaign portfolio, sales feedback, and centralized resource coordination
Build and run target-account activation programs for dormant dealer program members using account-based outreach, content, and education
Own event strategy and follow-through, using attendee and account intelligence to prioritize accounts and convert post-event activity into pipeline
Partner with Sales and RevOps on reporting rhythms, pipeline performance, leakage identification, and optimization
Maintain feedback loops with sales leadership regarding lead quality and campaign effectiveness
Act as the internal champion for the OT vertical and communicate pipeline status and results to leadership
Identify gaps in the demand engine and recommend improvements

Requirements

What you’ll need

6+ years of experience in B2B demand generation, with a track record of owning pipeline targets and delivering results
Track record of owning pipeline targets in B2B demand generation
Ability to run broad demand programs and high-touch account-based campaigns
Experience marketing to a channel, dealer, or reseller audience, or ability to quickly learn a specialized relationship-driven vertical
Strong cross-functional collaboration with Sales, Product Marketing, and Field Marketing
Experience with event-based marketing and converting attendee intelligence into qualified pipeline
Hands-on experience with marketing technology, including Salesforce, Marketo or HubSpot, and Outreach or similar
Solid understanding of funnel mechanics
Data-driven reporting and optimization mindset
Experience in a SaaS or IT channel environment strongly preferred
Bachelor’s degree in a related field or equivalent work experience
Ability to travel 20–30% for OT industry events

Benefits

Comp & perks

Equal employment opportunities
Reasonable accommodations for qualified individuals with disabilities
Other benefits and privileges of employment