Demand Generation Manager

ConnectWise

Demand Generation Manager at ConnectWise owning B2B IT demand generation strategy for internal IT buyers. Building scalable growth engine to drive pipeline and revenue outcomes.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine
Help evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers.
Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes.
Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops
Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets.
Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization
Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders.
Identify gaps in the demand engine and bring forward recommendations to close them

Requirements

What you’ll need

6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results, not just executing tasks
Experience building or launching demand gen programs from scratch, not just optimizing existing ones
Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions
Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics
Data-driven mindset: You leverage data to continuously improve performance.
Bias toward action, you don’t wait for perfect alignment or a fully built playbook to start moving
Experience in a SaaS or IT channel environment strongly preferred
Bachelor’s degree in a related field or equivalent work experience.

Benefits

Comp & perks

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.

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Hard Skills & Tools

Demand Generation StrategyPipeline CreationCampaign ExecutionFunnel MechanicsPerformance Optimization

Soft Skills

Cross-Functional CollaborationBias Toward ActionCommunication Skills