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Account Based Marketing Manager
ConnectWiseABM Manager designing and executing marketing strategies for top accounts at ConnectWise. Collaborating with Sales and Digital teams to drive pipeline growth through multi-channel campaigns.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) and B2B marketing, with a strong focus on data-driven strategies and multi-channel campaign execution. Proven ability to collaborate cross-functionally and manage targeted account engagement effectively.
Highest-signal resume keywords
Account-Based Marketing (ABM)B2B Marketing ExperienceData-Driven MindsetMulti-Channel Campaign ManagementCollaboration with Sales
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionTarget Account ManagementPipeline ReportingMessaging RefinementIntent Data Utilization
Soft Skills
Strong Collaboration Skills
Tools & Technologies
DemandbaseZoomInfoMarketing Platforms
Industry Keywords
Account EngagementCompetitive DisplacementOutbound SequencesDirect MailExecutive Roundtables
About the role
Key responsibilities & impact- Design and execute ABM plays across acquisition, competitive displacement, and named accounts
- Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
- Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
- Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
- Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
- Map buying committees within target accounts to refine messaging and outreach
- Own reporting on pipeline sourced/influenced, account engagement, and campaign performance
Requirements
What you’ll need- Experience in B2B marketing and Account-Based Marketing (ABM)
- Strong collaboration skills and experience partnering with Sales
- Data-driven mindset with experience using intent data and marketing platforms
- Ability to manage multiple campaigns and translate strategy into execution
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities