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Account Based Marketing Manager
ConnectWiseABM Manager responsible for executing targeted marketing strategies at ConnectWise. Collaborating with sales and digital teams to drive pipeline growth through personalized campaigns.
About the role
Key responsibilities & impact- Design and execute ABM plays across acquisition, competitive displacement, and named accounts
- Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
- Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
- Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
- Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
- Map buying committees within target accounts to refine messaging and outreach
- Own reporting on pipeline sourced/influenced, account engagement, and campaign performance
Requirements
What you’ll need- Required: Experience in B2B marketing and Account-Based Marketing (ABM)
- Strong collaboration skills and experience partnering with Sales
- Data-driven mindset with experience using intent data and marketing platforms
- Ability to manage multiple campaigns and translate strategy into execution
Benefits
Comp & perks- Health insurance
- Equal employment opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Account-Based MarketingB2B marketingcampaign managementdata analysisreportingpipeline management
Soft Skills
collaborationcommunicationstrategic planningexecutioncross-functional partnership