Director, B2B Marketing Insights
Gympass
Tableau
Senior Marketing Operations Manager
ConnectWise
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Accelerate demand generation engine by leveraging marketing technology, data, and AI.
- Report to the VP of Demand Gen and work closely with the RevOps team.
- Serve as the connective tissue between demand generation, sales, RevOps, and product marketing.
- Work on strategic technology projects for the Marketing and Demand Gen Team.
- Drive AI strategy execution for the Marketing and Revenue Teams.
- Monitor and maintain data hygiene, enrichment, segmentation, and attribution tracking across platforms.
- Manage lead routing, scoring models, and revenue cycle architecture to ensure seamless marketing-to-sales handoffs and pipeline acceleration.
- Act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams to align campaigns with business objectives.
- Translate business needs into operational requirements and ensure timely delivery of marketing programs and technology projects.
- Support campaign execution teams (webinars, live events, digital) by building operational infrastructure, workflows, and analytics.
- Lead complex, multi-stakeholder marketing initiatives from concept through execution and measurement.
- Champion a test-and-learn mindset, continuously identifying opportunities to improve efficiency, scalability, and business impact.
- Onsite/Hybrid/Remote depending on location; 0-10% travel may be required.
Requirements
- 6–10 years of experience in marketing operations, demand generation operations, or revenue operations in a B2B SaaS environment.
- Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.).
- Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics.
- Hands-on experience implementing AI-driven marketing solutions (e.g., content generation, predictive scoring, chatbots, recommendation engines).
- Excellent stakeholder management and communication skills, with a track record of cross-functional influence.
