Product Marketing Manager
ConnectWise
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Provides support to the cross-functional teams with the goal of successful GTM outcomes
- Researches, analyzes, and documents findings
- May coach and review the work of other team members
- Designs, delivers, and executes marketing and communication strategies
- Analyzes and assesses performance of marketing strategies and recommends improvements
- Models new product plans and routes to market, while accounting for required resources and payback periods
- Establishes relationships with executive leaders to present product functionalities
- Drives the end-to-end planning processes and core priority settings
- Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
- Drives evolution of the business through simplification and transformation activities
- Develops and manages the positioning and messaging for product expansion strategies in new markets
- Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
- Communicates the value proposition of products and develops tools to support the selling process
- Monitors internal processes for efficiency and validity pre- and post-GTM
- Manages market person mapping and marketing intelligence
- Assists marketing programs that drive demand for products within their assigned markets
- Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
- Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
- Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
- Interfaces with all partner-centric listening posts to gather input and communicate product strategies
- Assists with training material messaging and educational content
- Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
Requirements
- Provides support to the cross-functional teams with the goal of successful GTM outcomes
- Researches, analyzes, and documents findings
- May coach and review the work of other team members
- Designs, delivers, and executes marketing and communication strategies
- Analyzes and assesses performance of marketing strategies and recommends improvements
- Models new product plans and routes to market, while accounting for required resources and payback periods
- Establishes relationships with executive leaders to present product functionalities
- Drives the end-to-end planning processes and core priority settings
- Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
- Drives evolution of the business through simplification and transformation activities
- Develops and manages the positioning and messaging for product expansion strategies in new markets
- Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
- Communicates the value proposition of products and develops tools to support the selling process
- Monitors internal processes for efficiency and validity pre- and post-GTM
- Manages market person mapping and marketing intelligence
- Assists marketing programs that drive demand for products within their assigned markets
- Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
- Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
- Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
- Interfaces with all partner-centric listening posts to gather input and communicate product strategies
- Assists with training material messaging and educational content
- Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
Benefits
- ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchmarketing strategiesproduct positioningproduct expansioncompetitive analysisperformance assessmentcommunication strategiesdemand generationproduct differentiationGTM (Go-To-Market) strategies
Soft skills
cross-functional collaborationcoachingrelationship buildingcommunicationanalytical thinkingproblem-solvingstrategic planningstakeholder managementteam leadershipadaptability