Reports to the Senior Director of Marketing and Communications
Leads the development, execution, and day-to-day operations of the C4HCO’s marketing program
Manages a team of marketing staff
Oversees planning and implementation of marketing campaigns across multiple channels
Ensures brand consistency and alignment with C4HCO’s mission and priorities
Works closely with teams across the organization
Manages multiple marketing projects, tracking timelines, deliverables, and approvals
Creates and deploys a comprehensive marketing strategy during the annual Open Enrollment period
Develops and manages strategic timelines and calendars for social media content, email marketing, and cross-channel campaigns
Monitors campaign performance and adjusts plans
Leads reporting presentations and meetings with stakeholders on marketing performance and insights
Collaborates with C4HCO partners on toolkit materials and social media partnerships
Provides oversight for organizational branded merchandise strategy

Requirements

Colorado resident
Bachelor's degree in marketing, communications, business, journalism or a related field; advanced degree preferred
At least 6-8 years of experience in marketing, communications, brand management, or a related field
At least 2-3 years of managing people or teams strongly preferred
Proven ability to lead and develop staff, build collaborative teams, and create a culture of trust and accountability strongly preferred
Strong strategic thinking and curiosity combined with hands-on execution skills
Ability to balance creative experimentation with data-driven decision-making
Skilled at managing multiple marketing projects simultaneously
Experience collaborating with diverse internal stakeholders
Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry strongly preferred
Bilingual skills (Spanish language) strongly preferred
Experience using WordPress (and plugins), Salesforce Marketing Cloud, or HubSpot, customer relationship management systems, marketing database automation tools

Benefits

Robust benefits package
403(b) plan
Paid time off
Short- and long-term disability
Life insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategycampaign managementbrand managementemail marketingsocial media contentdata-driven decision-makingproject managementteam managementstrategic planningperformance monitoring

Soft Skills

leadershipcollaborationstrategic thinkingcreativityaccountabilitycommunicationtrust buildingcuriosityorganizational skillsproblem-solving