Group Marketing Manager
CONMED Corporation
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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Salary
💰 $155,000 per year
About the role
- Direct responsibility for upstream and downstream marketing, digital marketing, product management, market development, medical education strategy, claims development and strategic tradeshow planning.
- Responsible for developing, communicating and executing marketing strategies, annual marketing plans and programs; modifying as necessary to ensure that revenue and operating profits meets or exceeds plan for assigned products.
- Determine the market entry strategy for product ideas which may include acquisition, licensing, supply agreements, product development and work partners to bring these ideas to market.
- Lead and develop a high functioning product marketing team focused on meeting and exceeding expectations.
- Develop and execute strategic planning, annual marketing & portfolio planning, operational plans, effectively communicating the plans at all levels of the organization.
- Develop new product launch plans and strategies, with cross-functional stakeholders and owners, driving adoption of innovative, higher value products.
- Direct all product launch efforts domestically to include pricing, training, target account identification, roll out strategy, creation of all collateral sales materials and VOC customer feedback to support the product development process.
- Define digital marketing strategies, partner with the Corporate Marketing Communications team to execute campaigns. Evaluate the effectiveness of such programs and drive improvements.
- Partner with Sales and Finance team members to create and implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals.
- Prepare long range, annual, quarterly, and monthly forecasts for each assigned product line. Analyze forecast variances and recommend corrective actions.
- Drive and utilize market research and market data analysis to identify market and competitive insights to stay abreast of current market trends that inform marketing plans, emerging technologies and competitive threats.
- Lead an international marketing core team to promote alignment and engagement as needed to support successful plan execution and achievement of results.
Requirements
- Bachelor’s Degree required; MBA preferred.
- 8+ years related experience in successful marketing roles in the medical device industry.
- Experience in the specific market segment is preferred.
- Travel requirements dependent on location; Largo area 30%, Remote 40%.
- Understanding of basic digital marketing principles and tools.
- Experience with a CRM system (ie Salesforce) is preferred.
- High level of personal responsibility and ownership.
- Creative problem-solving skills.
- Proven ability to execute projects within timeline and budget.
- Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.
Benefits
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingproduct managementmarket developmentstrategic planningmarket researchdata analysisproduct launch strategiespricing strategiesfinancial forecastingmarketing strategy execution
Soft skills
leadershipcommunicationcreative problem-solvingpersonal responsibilityownershipproject executioncross-functional collaborationteam developmentstrategic thinkingadaptability
Certifications
Bachelor's DegreeMBA