Senior Manager, Digital Marketing – Advanced Surgical
CONMED Corporation
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $209,000 per year
Job Level
Senior
About the role
- Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration.
- Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting.
- Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results.
- Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending.
- Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit.
- Enhance digital ad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn.
- Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team.
- Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs.
- Lead A/B testing of content when appropriate.
- Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement.
- Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies.
- Develop and implement digital tech stack to enable effective data-driven marketing.
- Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations.
Requirements
- 8+ years of experience in digital marketing, with a focus on paid media and digital advertising.
- 2+ years of prior marketing management experience.
- 8+ years of experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.)
- 8+ years of experience developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn.
- Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends.
- Strong analytical skills with experience in data analysis and campaign performance reporting.
- Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets.
- Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders.
- Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
- Prior medical device experience.
Benefits
- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingpaid mediadigital advertisingsocial media strategiescopywritingdata analysiscampaign performance reportingSEOSEMA/B testing
Soft skills
analytical skillscommunication skillsinterpersonal skillsself-motivateddetail-orientedproject managementcollaborationstrategic thinkingpresentation skillstime management