Own the Field Marketing plan for the Nordics & Benelux region aligned to sales priorities, pipeline and revenue goals.
Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers.
Act as a trusted, strategic partner to sales leadership, understanding the region’s goals and needs.
Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience.
Be financially literate and be able to drive actionable insights from data to always optimise return on investment of marketing spend.
Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan.
Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the EMEA regions.
Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs.
Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.
Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement.
Review, analyse, and communicate regional performance using a data-driven approach.
Manage regional budgets, pipeline targets and reporting.
Ability to travel up to 20% within region (based on need).

Requirements

Proven field marketing experience within enterprise software/SaaS, including experience managing a small team.
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments.
Proven track record of generating pipeline in net new logos and expanding customer accounts.
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs.
Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations.
Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution.
Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales management, sales development and partner leadership, as well as extended marketing teams.
Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously
Highly organized and efficient with the ability to develop and measure an evolving plan with strong communication and organizational skills.
Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders
Team player with the flexibility to adjust to the dynamic nature of a high-growth organization.
Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo.
Experience with tools including Splash, Jira, Tableau, Allocadia and Asana a plus.

Benefits

📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingpipeline managementdata analysismarketing strategybudget managementperformance measurementcustomer engagementlead generationquantifiable outcomesteam management

Soft Skills

strategic thinkingattention to detailinitiativecritical thinkingcommunicationorganizationflexibilityself-motivationcollaborationproactivity