Head of Patient Engagement – AI Products

Conexa Saúde

Head of Patient Engagement leading AI product strategies and teams at Conexa, a major health tech ecosystem in Latin America.

Posted 6/11/2026full-timeSão Paulo • 🇧🇷 BrazilLeadWebsite

About the role

Key responsibilities & impact

Strategy and product direction: define the long-term vision and roadmap for Mobile, Growth and Patient Engagement initiatives, ensuring strategic coherence across squads and alignment with Conexa’s business objectives. Set priorities, make trade-offs and protect the team’s focus against competing demands from multiple areas.
Squad leadership and people development: directly lead the PMs and teams responsible for the Mobile, Patients, AI and PLG squads, creating space for mid-level leaders to grow, make decisions and take ownership. Act as a mentor and a constructive challenger to the teams’ talents.
Governance of AI Products strategy: initially lead the AI squad with an explicit mandate to evolve the company’s AI strategy: define which capabilities should be built as reusable platforms, which should be absorbed by vertical squads, and how to ensure that AI becomes a distributed competency — not a silo — over time.
Cross-functional orchestration: coordinate engagement initiatives with Operators, B2B clients, Healthcare Professionals, Digital Hospital and Marketing/Performance, ensuring the patient penetration strategy is synchronized with Conexa’s commercial and operational strategy. Serve as a bridge between product and business.
Metrics, performance and data-driven decision-making: establish and monitor core engagement KPIs (activation, retention, no-show, NPS, conversion of critical journeys), translating data into decisions. Build, in partnership with the Performance team, the relationship cadence and growth mechanisms that underpin product growth.
Building the operating model: design the structure, rituals and processes for the area — including how squads interact with each other, with technology and with business teams. Reduce reactive operations ("firefighting") and install a dynamic of structural evolution.
Institutional representation: represent the engagement and AI strategy to internal stakeholders (C-Level, business areas) and, when applicable, external stakeholders (B2B clients, operators, strategic partners).

Requirements

What you’ll need

Solid experience (7+ years) in product leadership, with at least 3 years in executive management, head or equivalent roles, leading multiple squads and/or multiple PMs.
Previous experience with B2B2C business models, involving multiple acquisition channels (operators, corporate clients, direct-to-consumer).
Proven track record leading engagement, growth or consumer-oriented product strategies (B2C or B2B2C), with measurable results in activation, retention and/or conversion metrics.
Background in PLG (Product-Led Growth) and/or mature Growth operations.
Experience in strategy and/or product leadership with a strong AI/ML component, with the ability to make technical and product trade-offs on how to incorporate AI into user journeys.
Strong data orientation and the ability to make metric-driven decisions.

Benefits

Comp & perks

CAJU card: monthly credit of R$ 1,059.00 distributed across categories: Meals, Food, Mobility, Health, Home Office, Culture and Education.
AMIL National Health Plan (S750R1 Special Apartment), with 30% copayment on consultations and exams and 40% on PS; extendable to legal dependents (spouses and/or children up to 24 years). Dependent fees are deducted from payroll. Cost per dependent: R$ 826.92 per life + copayment.
Omni Saúde: intended for purchasing prescription medications. Monthly balance of R$ 100.00 provided to the employee, exclusively for the purchase of medications prescribed by our Conexa Hospital.
Free access to Conexa and Zenklub platforms, with online consultations to support your mental and physical health.
Daycare allowance in accordance with the regional collective agreement and extended maternity/paternity leave options: maternity leave can be extended up to 6 months; paternity leave is 30 days.
SULAMERICA Life Insurance: financial protection for you and your loved ones.
Birthday month day off: take time off during your birthday month to celebrate.
Totalpass and Wellhub: resources to support your fitness and wellbeing goals.
Course discounts: Conexa offers educational partnerships with various institutions to support your personal and professional development.
SESC benefit: access to sports, culture, leisure, courses and more with special conditions for employees and dependents.
Transportation allowance: 6% salary deduction if opted in.

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Hard Skills & Tools

product leadershipAI strategydata-driven decision-makingB2B2C business modelsengagement metricsactivation metricsretention metricsconversion metricsProduct-Led Growth (PLG)growth operations

Soft Skills

leadershipmentorshipcross-functional collaborationstrategic thinkingcommunicationpeople developmentdecision-makingorganizational skillsperformance monitoringstakeholder engagement