Growth Marketing Analyst – Mid-level
Cortex
APM – Acquisition, Growth
ConectCar
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Participate in team ceremonies;
- Manage, prioritize, and monitor incidents and bugs (maintenance/support);
- Manage and align the backlog with the PMM;
- Negotiate and align dependencies with other APMs and PMs;
- Write user stories using INVEST and 3Cs techniques;
- Validate team deliveries ensuring quality practices and acceptance criteria are met;
- Conduct biweekly alignment sessions with the team for user story discovery (US);
- Clarify business questions with the development team;
- Contribute to the creation of new epics and features;
- Support the team and PMM in building OKRs;
- Assist in building the product roadmap;
- Monitor dashboards, metrics, and KPIs to maintain performance and results;
- Follow business monitoring activities to ensure the product functions properly;
- Support data interpretation and turn insights into actionable recommendations;
- Contribute to defining the business tactical plan and break down initiatives to achieve objectives and deliver results;
- Gather and use data to drive opportunities and hypotheses (data-driven);
- Be strategically aligned with the company and the acquisition tribe, ensuring interactions and initiatives receive appropriate dedication and effort;
- With a focus on the acquisition stage, maintain constant contact and be able to identify leads' pain points and needs during this stage to deliver value to customers and the company;
- Work collaboratively within a multidisciplinary team of technology, marketing, communications, UX, data, and business.
Requirements
- Knowledge of writing user stories using INVEST and 3Cs techniques;
- Knowledge of digital marketing, customer acquisition, and activation;
- Solid and proven experience in the functions described above;
- Technical requirements:
- Experience with agile working methods (Scrum, Kanban, etc.) and technology environments organized in squads;
- Experience with OKRs and value engineering for prioritization;
- Experience with digital products;
- Previous experience working as an APM or PO;
- Experience in digital markets such as fintechs and digital wallets;
- Previous experience writing user stories and working in multidisciplinary squads (development and business);
Benefits
- Ownership culture: you own your journey and have space to innovate;
- Collaborative environment: we believe great results come from teamwork;
- Purpose-driven focus on results: we deliver real value to the business and to people;
- Continuous development: we encourage constant learning and professional growth;
- Diversity and inclusion: we respect and value the differences that make our team stronger.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user storiesINVEST technique3Cs techniqueagile methodsScrumKanbanOKRsvalue engineeringdigital productsdata-driven decision making
Soft skills
team collaborationnegotiationprioritizationmonitoringcommunicationalignmentclarificationsupportdata interpretationstrategic alignment
