Senior UI Developer – Mobile
Insight Value
Cloud
Product Marketing Manager
ConectCar
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsible for defining and aligning the go-to-market strategy, positioning, differentiation, channels and acquisition narrative with product delivery and the company’s strategy for the Transportation vertical (solutions for light and heavy fleets).
- Benchmarking, market research and customer research.
- Defining customer profiles, personas and segmentations.
- Enabling the full sales communication logic.
- Measuring product adoption and market performance.
- Supporting backlog prioritization, writing user stories and facilitating ceremonies with the squad.
- Supporting the construction, tracking and delivery of OKRs and targets together with the PM and GPM.
- Supporting the development of the product roadmap.
- Leading and directing, from a business perspective, the areas relevant to your role, reporting to leadership including C-level.
- Monitoring dashboards, indicators and KPIs to maintain performance and results, interpreting and converting data into opportunity drivers, hypothesis generation and actionable insights (strategic, tactical and operational).
- Attending business reviews to ensure the product is functioning optimally.
- With a focus on the acquisition stage, you should be in constant contact with leads and able to surface their pains and needs during this stage in order to deliver value to both the customer and the company.
- Working collaboratively in a multidisciplinary team of technology, marketing, communications, UX, Data and business.
Requirements
- Previous experience in customer acquisition and activation within the Transportation / Fleet segment.
- Previous experience as a PMM working within a multidisciplinary squad.
- Experience with digital products.
- Experience in digital markets such as fintechs and digital wallets.
- Experience with agile working methods (Scrum, Kanban, etc.) and technology environments organized in squads.
- Experience with OKRs and value engineering for prioritization.
- Familiarity with automatic toll payment services in the market, so you already have a basic understanding of how these services operate and the market business models.
- Knowledge of the transport, logistics and fleet markets. Experience working with corporate (legal-entity) customer profiles.
Benefits
- Culture of ownership: you own your journey and have space to innovate.
- Collaborative environment: we believe great results come from teamwork.
- Results-focused with purpose: we deliver real value to the business and to people.
- Continuous development: we encourage ongoing learning and professional growth.
- Diversity and inclusion: we respect and value the differences that make our team stronger.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer acquisitioncustomer activationproduct managementdigital productsagile methodologiesScrumKanbanOKRsvalue engineeringmarket research
Soft skills
leadershipcollaborationcommunicationstrategic thinkinganalytical skillsproblem-solvinginterpersonal skillsfacilitationdata interpretationcustomer empathy
