Concord Academy Memphis

Brand and Content Strategist

Concord Academy Memphis

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Develop and maintain a cohesive content strategy that supports brand positioning, organic discoverability, and thought leadership.
  • Own the editorial calendar across web and social, informed by SEO, AEO, audience insights, and business priorities.
  • Create, edit, and optimize content across formats, including blog posts, social content, web pages, emails, and light multimedia.
  • Ensure content reflects Concord’s brand voice, messaging standards, and content governance guidelines.
  • Own day-to-day management of Concord’s organic social media channels, including LinkedIn, YouTube, and Meta/Instagram.
  • Plan, publish, and optimize social content to increase reach, engagement, and follower growth.
  • Use social media as a discovery engine by aligning posts with SEO and AEO priorities, keyword themes, and high-performing content.
  • Monitor social trends and platform best practices to identify new opportunities for visibility and engagement.
  • Apply SEO and AEO best practices to content creation and optimization across web and social channels.
  • Partner with Demand Generation to ensure content supports organic search performance and AI-driven discovery.
  • Use performance insights to refine topics, formats, and distribution strategies.
  • Partner with Product Marketing to translate product narratives and thought leadership into accessible, audience-focused content.
  • Collaborate with internal and external creative partners, including Concord’s Public Relations partner, to produce high-quality content efficiently and aligned with campaign objectives.
  • Track and report on audience reach and engagement for organic content and social media, using insights to guide ongoing optimization.

Requirements

  • 3 to 5 years of experience in content marketing, brand storytelling, or social media marketing.
  • Hands-on experience managing and growing organic social media channels.
  • Working knowledge of SEO and AEO principles and how content and social contribute to discoverability.
  • Strong writing, editing, and storytelling skills with an editorial mindset.
  • Experience working with social publishing tools.
  • Comfortable using analytics to inform content decisions, without owning full-funnel performance reporting.
  • Highly organized, collaborative, and comfortable working across teams.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Healthcare or B2B SaaS experience is a plus.
Benefits
  • 401K plan w/ 6% company match (vests immediately)
  • Flex-Time off + sick time
  • 10 company holidays
  • Full suite of health benefits (Medical, Dental, Vision)– employee only coverage covered at 100% (no employee cost).
  • For employees + dependents, Concord covers 60% of premiums.
  • Voluntary insurance options: Pet insurance
  • Employee Life and AD&D
  • Spousal Life and AD&D
  • Child Life and AD&D
  • Paid Parental Leave program
  • Free unlimited ORCA card (Seattle area residents)
  • Employee Rewards and Recognition through NectarHR
  • Unlimited access to Udemy for Business
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEOAEOcontent creationcontent optimizationsocial media managementwritingeditingstorytellinganalytics
Soft Skills
collaborationorganizationcommunicationcreativitystrategic thinkingadaptabilityproblem-solvingattention to detailtime managementteamwork