PPC Specialist
Concepta LLC
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇱 Poland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Achieve product sales and advertising spend goals through strategic management and optimization of Amazon PPC campaigns.
- Develop and implement PPC advertising strategies.
- Build and cluster a comprehensive semantic core.
- Design a campaign structure with targeting rules, bid strategies, and negative keyword logic.
- Create a launch plan aligned with the advertising strategy.
- Manage and optimize product advertising campaigns.
- Set up new campaigns based on defined structures and product goals.
- Analyze campaign performance using key reports (STR, SQP, Placement Report, Market Basket Analysis, etc.) to identify actionable insights.
- Adjust bids, targeting, and budgets to meet performance KPIs (sales, margin, TACOS, ACOS).
- Test new campaign types, expand keyword portfolios, and scale successful campaigns.
- Market and competitor analysis.
- Monitor competitor performance, pricing, share of voice, and organic vs. paid visibility.
- Identify market opportunities to improve campaign efficiency and product positioning.
- Reporting.
- Prepare daily, weekly, and monthly performance reports aligned with product KPIs.
- Provide data-driven recommendations for optimization and scaling.
Requirements
- 3+ years of proven success managing Amazon PPC campaigns.
- Demonstrated experience handling advertising portfolios with monthly budgets of $100,000+.
- Deep understanding of key advertising and business KPIs, and how to influence them.
- Strong knowledge of Amazon algorithms and ranking mechanisms.
- Proficiency with tools such as Helium10, DataRova, Google Sheets, and Scale Insights.
- Experience working with Brand Analytics reports and interpreting their data.
- High attention to detail and strong analytical thinking.
- Systematic and data-driven approach to problem-solving.
- Ability to work effectively with large datasets.
- English – B2+ (required).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Amazon PPCcampaign managementkeyword optimizationbid strategiesperformance analysismarket analysisdata-driven recommendationsKPI managementadvertising strategysemantic core development
Soft skills
analytical thinkingattention to detailproblem-solvingstrategic managementcommunicationdata interpretationcollaborationadaptabilitytime managementdecision making