Concepta LLC

Product Manager

• Drive the full product development process - from receiving the marketing brief from the Brand Manager to final product manufacturing and readiness for launch.
• Build strong, partner-level relationships with cosmetics OEM/ODM suppliers in China; monitor market innovations (popular products, formulas, textures, ingredients, packaging formats, etc.), collect new samples, and identify new product opportunities based on market trends and benchmarks.
• Participate in market and product research, including competitor analysis, niche ingredient overviews, international e-commerce review analysis, and defining JTBD and key consumer benefits for products.
• Prepare technical requirements for cosmetics products and packaging based on marketing briefs from the Brand Managers.
• Request, evaluate, and refine original and customized product and packaging samples from factories in accordance with technical and marketing requirements.
• Develop testing briefs and coordinate consumer research, including CustDev interviews, product testing, surveys, and focus groups; prepare conclusions and actionable recommendations.
• Maintain and update the product launch calendar and organize necessary testing and production processes.
• Prepare labelling content (warnings, usage instructions, ingredient list, etc.), collaborate with Brand Managers on claims, ensuring proper balance between marketing goals and regulatory compliance, and participate in packaging design review and label checks.
• Provide pricing and key data for unit economics, including MOQ, dimensions, certification cost, customization cost (molds, samples, IP, etc.).

Product Development Manager