
General Manager – Non-Amazon Growth
Concepta LLC
full-time
Posted on:
Location Type: Hybrid
Location: Miami • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $300,000 per year
Job Level
Mid-LevelSenior
About the role
- Work arrangement: On site/ Remote/ Hybrid (Travel expenses fully covered)
- Reports to: Founder/CEO
- Take full ownership of P&L, Strategy and team forging.
- Build and scale a non-Amazon DTC powerhouse (via Meta/TikTok).
- Prior experience with multiple performance marketing channels (Tiktok, Shopify, etc).
- Manage nutraceuticals/supplement industry business.
- Treat the business as your own.
Requirements
- Proven track record of scaling a DTC/E-commerce business (preferably supplements, beauty, or CPG/FMCG) from an early stage to at least $50M+ in Revenue.
- P&L responsibility and ownership, over everything not just marketing or media.
- Experience and deep understanding with performance marketing channels (primarily MetaAds) and paid media.
- Team forging, leadership and management, you will be given freedom to make your teams but also responsibility and ownership over them and their performance metrics.
- Smart Budget management and resource allocation, you will be the one who scales all those campaigns so wise and strategic spending are imperative.
- Deep understanding of consumer culture that will serve as a foundation for decision making.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
P&L managementperformance marketingMetaAdspaid mediabudget managementresource allocationscaling DTC businessconsumer culture understanding
Soft skills
leadershipteam managementstrategic thinkingownershipresponsibility