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Marketing Director
Computershare UKMarketing Director leading integrated B2B marketing, demand generation, and go-to-market programs for Computershare’s financial administration business. Driving growth, pipeline, and brand awareness across Entity Solutions through cross-functional leadership and data-driven investment decisions.
Core Competencies
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Demonstrates expertise in developing and executing integrated B2B marketing strategies, with a strong focus on demand generation, go-to-market programs, and performance analysis. Proven ability to collaborate with cross-functional teams and manage marketing budgets to align with business objectives.
ATS Keywords
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About the role
Key responsibilities & impact- Serve as the marketing lead for assigned Entity Solutions business areas
- Partner with business leaders and stakeholders to identify growth opportunities and align marketing initiatives with objectives
- Develop annual and quarterly marketing plans supporting growth, awareness, demand generation, and revenue goals
- Own go-to-market strategies and marketing plans for assigned solutions, services, and market segments
- Create integrated marketing programs to increase awareness, generate demand, and contribute to pipeline growth
- Partner with sales and business stakeholders to support revenue objectives and improve marketing effectiveness across the customer journey
- Lead cross-functional marketing initiatives from planning through execution
- Collaborate with digital, content, event, creative, and agency partners on marketing programs and campaigns
- Manage marketing budgets and align investments with business priorities
- Establish performance metrics and reporting frameworks
- Analyze results and make data-driven recommendations to optimize investments and performance
Requirements
What you’ll need- Significant experience developing and executing integrated B2B marketing strategies that drive business growth
- Proven success building and executing demand generation and go-to-market programs
- Strong understanding of digital marketing, content marketing, events, and multi-channel campaign execution
- Experience partnering with sales and business stakeholders to align marketing initiatives with commercial objectives
- Strong analytical and problem-solving skills and ability to translate performance data into actionable insights
- Experience managing marketing budgets and investment decisions based on business priorities and outcomes
- Excellent communication and stakeholder management skills, with ability to influence and build credibility across the organization
- Ability to manage multiple priorities and thrive in a fast-paced environment
- Preferred: experience within corporate governance, global entity management, compliance, legal operations, or complex regulatory environments
- Preferred: experience marketing professional services, financial services, or highly regulated industries
- Preferred: experience leading cross-functional strategic initiatives with senior stakeholders
Benefits
Comp & perks- Paid parental leave
- Flexible working
- Caring and inclusive culture
- Paid time off
- Observed holidays
- Medical, dental and vision plans
- 401k matching
- Option to set aside salary to purchase company shares
- Tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
- Short- and long-term disability benefits
- Life insurance
- Supplemental life insurance
- Experienced colleagues and career growth opportunities