Computershare UK

Director, Content Marketing

Computershare UK

full-time

Posted on:

Location Type: Hybrid

Location: Canton • Massachusetts • United States

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Job Level

Lead

About the role

  • Create and drive a comprehensive, segmented, cross-channel content marketing strategy that aligns with business objectives and positions the brand as an industry leader with a differentiated value proposition.
  • Align development of content, touch points, messaging, and thought leadership to value proposition, key differentiators and segment/solutions business objectives as part of a broader integrated marketing strategy/plan. Set content priorities in collaboration with marketing and business stakeholders and drive scalable, rapid development of content assets.
  • Write and oversee the production of high-quality content across formats, including articles, newsletters, blogs, whitepapers, eBooks, videos, case studies, webinars, email campaigns, PR/byline articles, social media, sales collateral, ABM assets, website, and more – and should have strong SEO experience to maximize the effectiveness and engagement with website content.
  • Provisions and manages the relationship with approved external agencies, and or contract writers, to deliver on the content plan, budget pending
  • Develop and execute data-driven storytelling initiatives that showcase industry insights and trends across multiple channels, including paid and organic, aligned with prioritized integrated “campaigns” and segment/solutions marketing programs.
  • Collaborate cross-functionally with thought leaders and subject matter experts in marketing, business development, client and relationship teams, product, technology/operations, and other cross-functional teams as appropriate.
  • Build and maintain strong relationships with executives to develop compelling thought leadership content and themes.
  • Manage and mentor a small team (copywriting, etc.) and manage across marketing centers of excellence (including creative); oversee agency relationships and external contributors.
  • Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer or external industry partnerships.
  • Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels
  • Ability to communicate with and manage executive level stakeholders

Requirements

  • Bachelor’s degree in related field required, and relevant certifications preferred.
  • 7+ years of content marketing experience
  • Relevant education in Marketing
  • 5+ years of people management experience, with demonstrated success in leading and developing teams.
  • Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives.
  • Expert understanding of social media and cross-channel content strategy and thought leadership content development.
  • Experience in public relations, external communications, category design, influencer marketing, paid partnerships, and agency management (preferred)
  • Direct experience with transfer agency, governance, equity/entity solutions and/or complex front-to-back financial services solutions (preferred)
  • Experience with ABM a plus (preferred)
Benefits
  • Paid parental leave
  • flexible working and a caring and inclusive culture
  • Health and well-being rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans
  • Invest in your future with 401k matching, setting aside salary to purchase shares in our company and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
  • Income protection. Our package includes short and long-term disability benefits, life insurance and supplemental life insurance
  • And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingcopywritingSEOdata-driven storytellingcontent strategycontent developmentABMpublic relationsinfluencer marketingagency management
Soft Skills
leadershipcollaborationrelationship managementcommunicationmentoringstrategic thinkingproject managementstakeholder managementteam developmentcreative thinking
Certifications
Bachelor’s degree in related fieldrelevant certifications in marketing