Compose.ly

Content Manager

• Develop and refine a content flywheel strategy that repurposes podcast episodes and other pillar content into: LinkedIn posts and thought leadership content
• Email campaigns and newsletters
• Blog articles and SEO-driven content
• Short-form video scripts
• Website and supporting marketing assets
• Own the end-to-end content workflow from content release through asset creation and distribution
• Write and edit high-quality, channel-specific copy aligned with audience intent and brand voice
• Build and manage a content calendar tied to podcast and content releases (e.g., in Notion)
• Identify opportunities to optimize content performance across key channels, including LinkedIn, email, and organic search
• Collaborate closely with internal marketing and sales teams to ensure content supports broader business goals
• Establish and maintain scalable, repeatable processes for efficient content production

Content Strategist

Marketing

• Develop and implement demand-generation and brand-awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands.
• Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels like emails, social, paid ads, and website copy.
• Utilize our reporting tools (including CRM data) to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights.
• Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel.
• Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution.
• Maintain brand consistency across all deliverables, upholding brand integrity.

Marketing Specialist

Marketing Strategist

• Support the growth of a high-performing personal brand on X by executing a proven content and lead-generation system
• Manage content execution, engagement, and lead-capture optimization
• Review daily competitor intelligence reports generated through AI-powered research systems
• Identify content trends, patterns, and winning formats within the niche
• Create 15–20 weekly tweets aligned with the founder's voice and positioning
• Schedule and publish approved content
• Monitor DM funnel activity and lead flow
• Analyze weekly performance metrics and recommend content adjustments

Growth & Content Strategist

Social Media Manager

• Plan, create, and execute thematic social media campaigns aligned to business goals
• Use client's blog content along with video and written content submitted by therapists to create/inform Instagram posts.
• Develop and execute a TikTok content strategy focused on mental health education, therapist insights, platform trends, and audience engagement
• Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes.
• Manage organic social posting (daily, weekdays) across channels such as TikTok, LinkedIn, Instagram (including link in bio coordination), and Facebook
• Create and test paid social ads (copy + creative direction), including A/B testing
• Collaborate on messaging, hooks, formats, and CTAs that convert
• Schedule, publish, and amplify posts for reach and engagement
• Monitor performance metrics (CTR, engagement rate, CPC, conversions) and iterate
• Stay current on social trends, ad formats, and platform best practices

SEO Marketing

• Support recurring SEO and content marketing deliverables across multiple client accounts
• Assist with keyword research, topic ideation, and content brief creation
• Identify and prioritize content refresh and optimization opportunities
• Support monthly reporting and performance tracking initiatives
• Coordinate workflow across account managers, SEO specialists, writers, editors, and contractors
• Review deliverables for alignment, completeness, and quality assurance
• Help manage project tracking, handoffs, and operational documentation
• Assist with light technical SEO coordination and audit follow-up tasks
• Communicate proactively about timelines, blockers, and project updates

SEO Content Operations Contractor, Part-Time

Marketing Strategist – Contractor

Content Writer

• Write technical marketing content including: Articles and blog posts, monthly newsletters, and thought leadership pieces
• Explain complex topics such as: AI servers and processing capabilities, component shortages and market implications, and antenna control systems and related math/engineering concepts
• Collaborate with internal engineers and stakeholders to extract accurate technical insights
• Translate highly technical information into clear, engaging content without losing accuracy

Technical Writer

Content Strategist, Writer

Payroll

• Write in-depth, high-quality articles on topics including payroll, tax compliance (FUTA, FICA, Form 941), and business structures (e.g., S Corp vs. C Corp)
• Incorporate real-world insights and “stories from the field” to provide practical, actionable guidance for small business owners
• Ensure all content is 100% accurate and compliant, reflecting current regulations and best practices
• Deliver expert-level insights that go beyond surface-level or AI-generated content
• Contribute content under your byline to build credibility and trust with readers and search engines

CPA Content Writer, Payroll & Tax Compliance

• Attend or review client interviews to extract content “premises”
• Write LinkedIn posts for executive clients based on interview insights
• Collaborate with internal editors for feedback and refinement
• Develop content that blends satire, humor, and industry insight
• Adapt tone and messaging for founders, recruiters, and tech professionals
• Manage multiple accounts while maintaining consistent quality and voice

Performance Marketing

• Execute for campaigns across: Google Ads (Search, Display, YouTube)
• Understand existing keyword strategy, audience targeting, and competitive analysis
• Execute fixes and on-demand support for clients
• Optimize campaigns for conversion rate, CPA, and ROAS
• Monitor and manage budgets to maximize efficiency and results
• Analyze campaign performance and identify actionable insights
• Build and/or contribute to reporting dashboards (e.g., Google Analytics, Looker Studio)
• Maintain strong performance benchmarks (e.g., ROAS targets)
• Partner with internal teams (SEO, content, design) to align paid media with broader strategy

Performance Marketing Contractor – Paid Media

• Plan, create, and execute thematic social media campaigns aligned to business goals
• Use Zencare’s blog content along with video and written content submitted by therapists to create/inform Instagram posts.
• Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes.
• Manage organic social posting (daily, weekdays) across channels such as LinkedIn, Instagram (including link in bio coordination), and Facebook
• Create and test paid social ads (copy + creative direction), including A/B testing
• Collaborate on messaging, hooks, formats, and CTAs that convert
• Schedule, publish, and amplify posts for reach and engagement
• Monitor performance metrics (CTR, engagement rate, CPC, conversions) and iterate
• Stay current on social trends, ad formats, and platform best practices

• Develop and write long-form content (blogs, articles, guides) tied to core themes
• Optimize content for SEO, keywords, and search intent
• Create compelling email copy, lifecycle messaging, and in-app prompts
• Collaborate on campaign narratives and messaging frameworks
• Refresh and repurpose content across channels
• Ensure voice, tone, and messaging consistency
• Track content performance and recommend optimizations

Content Manager, Copywriter

• Evaluate the current Reimbursify product, positioning, and user experience
• Manage go-to-market execution (messaging, tactics, flows)
• Coordinate across marketing and sales stakeholders
• Identify quick wins to improve usability, onboarding, and messaging
• Document processes, decisions, and learnings

Content Strategist

Marketing Specialist

Marketing Strategist

Growth & Content Strategist

Social Media Manager

SEO Content Operations Contractor, Part-Time

Marketing Strategist – Contractor

Technical Writer

Content Strategist, Writer

CPA Content Writer, Payroll & Tax Compliance

Content Writer

Performance Marketing Contractor – Paid Media

Social Media Manager

Content Manager, Copywriter

Marketing Generalist