Compose.ly

Growth Marketing Strategist

Compose.ly

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and implement omni-channel demand generation campaigns aimed at attracting new qualified leads and upselling existing customers
  • Design and execute omni-channel campaigns to manage the marketing content calendar, ensuring alignment and timely execution across teams
  • Coordinate with BDRs and Sales teams to ensure marketing strategies effectively support sales goals, focusing on MQL generation and deal creation.
  • Utilize HubSpot to its full potential to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights.
  • Support Compose.ly’s internal SEO and PPC initiatives to make search a reliable and consistent demand channel.
  • Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution.
  • Maintain brand consistency across all marketing initiatives, upholding brand integrity.
  • Create processes that help us scale, maintaining the flexibility needed to innovate

Requirements

  • Experience developing and implementing growth marketing strategies for a high-growth B2B agency or brand
  • Minimum 1-2 years working with Hubspot
  • 3+ years experience in marketing or demand-focused roles
  • Comfortable with reporting and a bias for data-driven approach
  • Experience managing campaigns, performance metrics and budget allocation
  • Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth
  • Experience working with external/freelance resources
  • Experience utilizing marketing tools like Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, etc.
Benefits
  • Great medical, dental, and vision plans
  • Life & disability
  • 401k retirement plan
  • Unlimited PTO and 11 paid holidays
  • Annual educational stipend towards your professional growth

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketing strategiesdemand generation campaignsSEOPPCcampaign managementperformance metricsbudget allocationdata-driven insightstrend analysiscontent marketing
Soft skills
strategic foresighttactical executionproblem-solvingcollaborationcommunicationflexibilityinnovationleadershiporganizational skillsanalytical thinking