Complex NTWRK

Marketing

• Lead the development and execution of brand strategy for ESCO and GAS Trading Cards
• Drive major brand launches, partnerships, and product storytelling
• Ensure consistent voice, positioning, and cultural relevance across all touch points including social, content & digital
• Oversee all social media channels (strategy, content calendar, and execution)
• Manage and evolve brand websites to optimize storytelling and conversion
• Partner with creative teams to produce best-in-class content
• Concept and execute experiential activations (events, festivals, retail moments)
• Leverage access to artists, talent, and cultural moments to drive brand heat influencer & affiliate strategy
• Build and manage influencer and affiliate programs
• Identify and activate talent, creators, and partners aligned with brand vision
• Track performance and optimize for reach, engagement, and conversion
• Serve as key liaison between Complex and Collection
• Collaborate with product, sales, and licensing teams to align go-to-market strategies retail & account marketing
• Partner with retail accounts to develop and execute co-marketing programs
• Support in-store launches, exclusives, and key retail moments

Marketing Manager – ESCO & GAS Trading Cards