Complete College America

Communications

• Set and drive the overall strategic direction for CCA's communications function, ensuring alignment with organizational priorities, brand standards, and equity values
• Oversee brand management, editorial calendar, project workflows, and ongoing assessment of communications strategies against organizational objectives
• Lead media relations, including cultivating journalist relationships, managing press briefings and interviews, issuing rapid response communications, and proactively identifying opportunities to elevate CCA's work
• Guide the development of high-quality written and multimedia content, including press releases, op-eds, blog posts, research reports, policy briefs, social media, and digital campaigns
• Oversee CCA's digital presence, including the website, social media channels, email marketing, podcasts, and other online platforms
• Supervise the Communications Manager and a roster of external consultants and freelancers, providing direction, feedback, and support to maximize team capacity and quality
• Support the design and content creation for the CCA Annual Convening and other organizational events
• Develop and implement communications strategies that advance CCA's state and federal policy priorities, translating research and data into accessible, persuasive narratives for policymakers and legislative audiences
• Build and steward relationships with advocacy partners, coalitions, and allied organizations to amplify CCA's policy positions and expand its influence across the postsecondary landscape
• Monitor the state and federal policy environment and lead rapid response communications efforts when legislative developments intersect with CCA's mission
• Partner with Strategy Directors, Alliance Engagement Directors, and program staff to develop advocacy messaging that supports Alliance member states in advancing equity-focused policy goals
• Represent CCA in external coalition spaces, convenings, and stakeholder forums as appropriate
• Advise senior leadership on policy communications strategy, public affairs positioning, and stakeholder engagement approaches
• Serve as a communications and advocacy resource to the Vice President of Development and External Affairs, the Chief of Staff and Senior Vice President for Strategy, and other organizational leaders on a range of communications and advocacy issues
• Collaborate across departments to ensure consistency of messaging and strategic alignment in all external-facing communications
• Provide communications counsel and capacity support to program, research, and development teams as needed
• Contribute to organizational strategy and planning through cross-departmental collaboration and active input to senior leadership

Director of Communications and Advocacy