CompanyCam

Senior Marketing Operations Manager

CompanyCam

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $123,000 - $143,000 per year

Job Level

Senior

About the role

  • Own and optimize the marketing technology ecosystem, ensuring platforms are integrated, scalable, and aligned with go-to-market processes
  • Administer and enhance marketing automation platforms while maintaining strong data governance and system performance
  • Manage integrations between marketing platforms and Salesforce to ensure reliable data flow and reporting accuracy
  • Build and maintain marketing dashboards and reporting frameworks that track pipeline creation, campaign performance, CAC, and ROI
  • Design and evolve multi-touch attribution models that accurately measure marketing’s contribution to revenue
  • Provide insights that help marketing leadership optimize channel mix, campaign performance, and budget allocation
  • Define and operationalize scalable processes for campaign execution, segmentation, and automation workflows
  • Own lead lifecycle operations from capture through qualification, opportunity creation, and closed-won
  • Partner with Sales to establish and maintain lead routing, follow-up SLAs, and feedback loops
  • Support demand generation and ABM programs through segmentation, account scoring, and campaign analytics
  • Lead cross-functional projects that improve marketing execution, systems performance, and pipeline generation
  • Evaluate and implement new technologies, automation, and AI-driven capabilities that enhance marketing performance

Requirements

  • 5–7 years of experience in Marketing Operations within a B2B SaaS or high-growth technology environment
  • Strong hands-on experience with marketing automation platforms such as Marketo, Pardot, HubSpot, or similar tools
  • Deep familiarity with Salesforce and marketing-to-sales data integrations
  • Experience designing attribution models and analyzing marketing performance across the funnel
  • Strong understanding of demand generation metrics, pipeline performance, and SaaS revenue economics
  • Proven ability to design scalable marketing processes and automation frameworks
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Experience partnering closely with Sales, RevOps, and Finance teams
  • A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving.
  • A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems.
Benefits
  • meaningful equity
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationdata governancemulti-touch attributioncampaign performance analysislead lifecycle operationssegmentationaccount scoringautomation frameworksdemand generation metricspipeline performance
Soft Skills
analytical mindsetcreativityinnovationcollaborationproblem-solvingcontinuous improvementgrowth mindsetcommunicationleadershiporganizational skills