Own end-to-end measurement of marketing performance across the GTM funnel, from acquisition through expansion and retention
Define and evolve campaign success metrics tied to pipeline creation, revenue impact, CAC, and LTV
Analyze website performance, user journeys, and funnel conversion to identify growth and revenue opportunities
Partner with Marketing, RevOps, and Finance to align performance insights with forecasting, budgeting, and investment decisions
Lead conversion rate optimization efforts by developing hypotheses, prioritizing experiments, and measuring impact
Design and analyze A/B tests across landing pages, onboarding flows, and key conversion points
Build and maintain scalable audience segmentation frameworks that support targeting, personalization, and measurement
Own data activation workflows syncing audiences to marketing automation and CRM platforms
Build and maintain trusted, self-serve dashboards in Metabase for marketing and GTM performance reporting
Ensure metric consistency, data quality, and governance in partnership with Analytics
Translate complex analyses into clear, executive-ready insights and recommendations
Act as a strategic thought partner to Marketing and GTM leadership, driving alignment and action through data

Requirements

5–8 years of experience in marketing analytics, growth analytics, revenue marketing, marketing operations, or revenue operations
Hands-on experience across modern GTM tech stacks, including marketing automation platforms, CRMs, data warehouses, and BI tools (e.g., Pardot, Salesforce, Snowflake, Metabase)
Advanced SQL skills and strong analytical modeling intuition
Experience designing and analyzing A/B tests and experimentation programs
Strong understanding of GTM, marketing, and revenue KPIs, including pipeline, ARR, CAC, and LTV
Proven ability to influence senior stakeholders through clear insights and storytelling
Ability to balance strategic thinking with hands-on execution
High standards for data quality, consistency, and governance
Comfortable operating in ambiguity and collaborating cross-functionally
A continuous growth mindset, with a focus on learning, embracing challenges, and continuously improving.
A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsgrowth analyticsrevenue marketingmarketing operationsrevenue operationsSQLA/B testinganalytical modelingdata qualitydata governance

Soft Skills

influencing stakeholdersstrategic thinkinghands-on executioncollaborationcreativityinnovationproblem solvingcommunicationstorytellinggrowth mindset