Senior Performance Marketing Manager
CompanyCam
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $83,000 - $93,800 per year
Job Level
Senior
About the role
- Develop and execute comprehensive paid media and full-funnel growth strategies aligned with business goals.
- Design and manage testing frameworks that drive experimentation and continuous optimization across the customer journey.
- Collaborate with creative, product, and web teams to ensure cohesive, data-informed campaign execution.
- Lead and mentor growth marketers to elevate analytical, creative, and strategic capabilities.
- Oversee planning, execution, and optimization of multi-channel paid campaigns across Meta, Google, LinkedIn, and emerging platforms.
- Build reporting frameworks and dashboards that clearly communicate performance, insights, and recommendations.
Requirements
- Expertise in paid media platforms such as 6sense, Meta, Google Ads, LinkedIn, YouTube, and TikTok.
- Proficiency in GA4, Google Tag Manager, Looker Studio, or other analytics/BI tools.
- Experience designing and analyzing A/B and multivariate tests, including landing page and website experience optimization.
- Strong skills in audience segmentation, attribution modeling, and funnel performance measurement.
- Leadership experience mentoring marketers and collaborating across teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). Master’s degree in a related field, preferred.
- Certifications such as Google Ads, Meta Blueprint, or LinkedIn Marketing, preferred.
Benefits
- Meaningful equity
- Health insurance
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid mediaA/B testingmultivariate testingaudience segmentationattribution modelingfunnel performance measurementcampaign optimizationdata analysisreporting frameworksdashboard creation
Soft skills
leadershipmentoringcollaborationstrategic thinkingcreativityanalytical skills
Certifications
Google AdsMeta BlueprintLinkedIn Marketing