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Company Watch

Growth Marketing, Lead Generation Manager

Company Watch

Growth Marketing & Lead Generation Manager driving user acquisition and pipeline generation for an AI startup. Managing campaigns and collaborating across teams in a dynamic environment.

Posted 5/13/2026full-timeParis • 🇫🇷 FranceSeniorWebsite

Tech Stack

Tools & technologies
Apollo

About the role

Key responsibilities & impact
  • Build and execute multi-channel lead generation strategies targeting enterprise accounts
  • Generate qualified inbound and outbound pipeline through campaigns, partnerships, events, and digital channels
  • Design and optimize account-based marketing (ABM) initiatives
  • Develop scalable acquisition funnels across paid, organic, email, and outbound channels
  • Own experimentation across acquisition channels and continuously optimize CAC, conversion, and engagement metrics
  • Launch and manage performance marketing campaigns (LinkedIn, Google, content syndication, etc.)
  • Drive SEO and content growth initiatives focused on AI, automation, and enterprise transformation
  • Own marketing reporting, attribution, and funnel analytics
  • Track and improve campaign performance using data-driven insights
  • Manage CRM and marketing automation workflows
  • Build dashboards and reporting frameworks to support strategic decisions

Requirements

What you’ll need
  • 4+ years of experience in growth marketing, demand generation, lead generation, or B2B SaaS marketing
  • Strong understanding of enterprise sales cycles and outbound/inbound acquisition strategies
  • Experience scaling pipeline generation in high-growth startup environments
  • Hands-on experience with CRM and marketing tools such as HubSpot, Salesforce, Apollo, Clay, Lemlist, or similar
  • Strong analytical mindset with experience tracking funnel metrics and campaign performance
  • Excellent written and verbal communication skills
  • Ability to operate autonomously in fast-paced, ambiguous environments
  • Strong interest in AI, developer tools, enterprise software, or emerging technologies.

Benefits

Comp & perks
  • Join the exciting journey of shaping the future of AI, and be part of the early days of one of the hottest AI startups.
  • Collaborate with a fun, dynamic, and multicultural team, working alongside world-class AI talent in a highly collaborative environment.
  • Enjoy a competitive salary + equity.
  • Unlock opportunities for professional growth, continuous learning, and career development.

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationaccount-based marketingperformance marketingSEOcampaign performance trackingfunnel analyticsdata-driven insightsacquisition funnelsmulti-channel strategiesconversion optimization
Soft Skills
analytical mindsetwritten communicationverbal communicationautonomyadaptabilitystrategic decision-makingproblem-solvingcollaborationcreativitytime management