Company Hero

B2B Marketing Analyst – Mid

Company Hero

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • ⭐ It may look like a lot, but you will have a Global Marketing team to support many of these areas. In addition, this position receives direct support from the Gestão PJ Squad!
  • ***Demand Generation (~50%)***
  • - **Channel strategy:** Map, test and iterate acquisition channels (organic and paid). There is real opportunity to build this from scratch — paid media should act as an amplifier, not the primary channel.
  • - **Top of funnel:** Develop campaigns and initiatives that generate qualified leads and meetings for BDRs and the Sales team.
  • - **AI-first content production:** Produce content, landing pages, rich materials, emails and tools with high proficiency in generative AIs. You are expected to handle a large portion of production autonomously, while intersecting with the Marketing team.
  • - **Nurturing and lifecycle:** Create nurture flows to move leads through the funnel, combining educational content with conversion CTAs. Implement in partnership with CRM.
  • - **Segmentation and lists:** Work with Sales to segment the database and identify prospecting and cross-sell opportunities.
  • - **Events and PR liaison:** Coordinate with the Global Marketing team to capitalize on events (the main channel today), PR and major campaigns (e.g., industry reports) to drive top-of-funnel activity.
  • - **Strategic partnerships:** Identify and lead collaborations and partnerships with players in the HR and people-management ecosystem.
  • ***Product Marketing (~40%)***
  • - **Product positioning:** Collaborate on defining the commercial narrative and competitive positioning for the Gestão PJ product. Translate this into materials such as presentations, pages, battlecards and more.
  • - **Go-to-market:** Plan (with the team) and lead feature and product launches, ensuring alignment across Product, Sales, CS and Marketing.
  • - **Translating features into benefits:** Turn technical features and releases into clear, actionable arguments for the target audience (HR and people managers).
  • - **Sales enablement materials:** Create presentations, one-pagers, comparisons, battlecards and supporting materials for Sales and BDR teams. You will produce a lot of this — excellence in decks and visual documents is essential.
  • - **Cross-sell and upsell campaigns:** Plan and execute campaigns to the customer base to drive adoption of new features and benefits.
  • - **Competitive intelligence:** Monitor competitors, trends and HR audience behavior to inform positioning and campaigns.
  • ***Marketing ↔ Gestão PJ Interface (~10%)***
  • - **Marketing representative inside Gestão PJ:** Be the voice of Marketing in routines, decisions and priorities within the Gestão PJ team. Ensure marketing strategy is connected to the needs of Sales, CS and Product.
  • - **Gestão PJ representative inside Marketing:** Bring the unit’s demands, context and opportunities into the Marketing team (~12 people). Ensure Gestão PJ has a voice in design, events, PR and global campaign priorities.
  • - **Cross-functional alignment:** Participate in the routines of both teams (key rituals), ensuring there is no disconnect between product strategy and marketing execution.
  • ***Metrics you will influence***
  • The success of this role is measured by revenue 🚀 Everything you do should converge to generate qualified demand.
  • - **Qualified meetings:** Number of meetings scheduled and completed with Gestão PJ prospects (HR and people managers);
  • - **New Gestão PJ customers:** Conversions originating from Marketing;
  • - **Pipeline influenced:** Revenue in pipeline with a Marketing touchpoint;
  • - **Cross-sell and upsell within the base:** Campaigns that drive adoption of new features and benefits among current customers;
  • - **NPS and base engagement (~5-10%):** Contribution to satisfaction and retention via communication and community.

Requirements

  • ***Experience***
  • - **3–5 years** in B2B Marketing, preferably in SaaS.
  • - Experience at **startups or scale-ups** with high dynamism and growth.
  • - Generalist background: has worked with multiple channels and formats, not specialized in a single one.
  • - Professionals transitioning into Product Marketing or Demand Generation are also welcome.
  • ***Technical competencies***
  • - **Demand generation:** Understands the B2B funnel, sales cycle, pipeline metrics (MQLs, SQLs, meetings, conversion) and how to connect marketing to revenue.
  • - **Product marketing:** Ability to build positioning, commercial narrative and go-to-market materials. Knows how to translate technical features into clear customer benefits.
  • - **Presentations and visual materials:** Excellence in creating decks, one-pagers, battlecards and materials for sales and stakeholders. You will produce a lot of these — you need to be strong at it.
  • - **Generative AIs:** High proficiency using LLMs (ChatGPT, Claude), image and video AI tools. This is not a nice-to-have — it’s a requirement.
  • - **Analytical mindset:** Able to work with data to make decisions, track funnel metrics and iterate quickly.
  • - **Paid media (basic):** Sufficient understanding of Google Ads and Meta Ads to use them as amplifiers.
  • ***Tools***
  • - Google Slides/Docs/Sheets
  • - LLMs (Claude, Gemini, ChatGPT, etc.)
  • - Meta Ads, Google Ads
  • - Figma
  • - Notion
  • - HubSpot (differential)
  • ***Differentiators***
  • - Experience with an **HR audience** or people-management tools (HRTechs)
  • - Prior work close to **Sales and CS**
  • - Experience in **product marketing** (positioning, GTM, enablement)
  • - Experience with **community management and activation**
  • - **Content and copywriting:** Ability to produce clear, persuasive copy across formats (posts, emails, landing pages, rich content) — with the help of AI.
Benefits
  • 💻 Equipment provided
  • 🛫 Paid time off for rest
  • 🩺 Health benefit
  • 🦷 Dental benefit
  • 🗒️ Accounting allowance
  • 🧬 Life insurance
  • 💰 Private pension
  • 💲 Accident insurance
  • 🎂 Day off on your birthday month
  • 💪 WellHub
  • 👶 Baby Pause: days to spend with your baby after birth
  • 💍 Pause for marriage
  • 🤑 Childcare reimbursement
  • 📧 Virtual Office Hero
  • ✈️ OnHappy benefit: discounts on travel and accommodations
  • 🎉 Great work environment with leisure space, game room and a relaxed atmosphere!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationproduct marketingpresentationsvisual materialsgenerative AIsanalytical mindsetpaid mediacontent productioncampaign developmentsales enablement
Soft Skills
communicationcollaborationstrategic thinkingcreativityadaptabilityproblem-solvingcross-functional alignmentleadershipautonomycustomer focus