
Marketing & Sales Manager
compact Kältetechnik GmbH
full-time
Posted on:
Location Type: Hybrid
Location: Dresden • Germany
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About the role
- Assist in developing and implementing integrated marketing and sales strategies
- Plan, execute and continuously optimize marketing campaigns (online & offline)
- Analyze market, competitor and customer data to identify new opportunities
- Work closely with internal teams from sales, technical/engineering and product management
- Maintain and further develop our CRM system
- Create presentations, marketing materials and sales-supporting collateral
- Continuously optimize processes across the entire customer journey
Requirements
- Degree in Marketing, Sales, Business Administration or a comparable qualification
- Several years of professional experience (3–5 years) in marketing and/or sales—ideally with industry experience in refrigeration and air-conditioning technology (HVAC)
- Strong awareness of market, customer and competitor trends
- Strong analytical skills and experience working with KPIs and reporting
- Excellent communication and presentation skills—both internal and external
- Independent, structured and results-oriented working style with creative ideas
- Confident user of CRM systems and common marketing tools
- Business-fluent German and good command of English
Benefits
- Room to shape your role instead of one-size-fits-all: a responsible position in an innovative, growing company
- Short decision-making paths: open company culture and a motivated, dynamic team
- Attractive compensation: performance-based pay including holiday and Christmas bonuses
- Development with perspective: individual training and development opportunities in a future-proof market
- Additional benefits: weekly free yoga class, childcare subsidy, fringe benefits card, company bike (JobRad), subsidized public-transport ticket (JobTicket) and other extras
- Celebrate together: regular team events such as a summer party and Christmas party
- Secure & sustainable: a long-term position in an industry with a future
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiessales strategiesmarketing campaignsmarket analysiscompetitor analysiscustomer data analysisKPI reportingpresentation skillscollateral creation
Soft skills
analytical skillscommunication skillspresentation skillsindependent workingstructured workingresults-orientedcreativity
Certifications
degree in Marketingdegree in Salesdegree in Business Administration