
Marketing & Sales Manager
compact Kältetechnik GmbH
full-time
Posted on:
Location Type: Hybrid
Location: Dresden • Germany
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About the role
- Assist in developing and implementing integrated marketing and sales strategies
- Plan, execute and continuously optimize marketing campaigns (online & offline)
- Analyze market, competitor and customer data to identify new opportunities
- Work closely with internal teams from sales, technical/engineering and product management
- Maintain and further develop our CRM system
- Create presentations, marketing materials and sales-supporting collateral
- Continuously optimize processes across the entire customer journey
Requirements
- Degree in Marketing, Sales, Business Administration or a comparable qualification
- Several years of professional experience (3–5 years) in marketing and/or sales—ideally with industry experience in refrigeration and air-conditioning technology (HVAC)
- Strong awareness of market, customer and competitor trends
- Strong analytical skills and experience working with KPIs and reporting
- Excellent communication and presentation skills—both internal and external
- Independent, structured and results-oriented working style with creative ideas
- Confident user of CRM systems and common marketing tools
- Business-fluent German and good command of English
Benefits
- Room to shape your role instead of one-size-fits-all: a responsible position in an innovative, growing company
- Short decision-making paths: open company culture and a motivated, dynamic team
- Attractive compensation: performance-based pay including holiday and Christmas bonuses
- Development with perspective: individual training and development opportunities in a future-proof market
- Additional benefits: weekly free yoga class, childcare subsidy, fringe benefits card, company bike (JobRad), subsidized public-transport ticket (JobTicket) and other extras
- Celebrate together: regular team events such as a summer party and Christmas party
- Secure & sustainable: a long-term position in an industry with a future
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiessales strategiesmarketing campaignsmarket analysiscompetitor analysiscustomer data analysisKPI reportingpresentation skillscollateral creation
Soft Skills
analytical skillscommunication skillspresentation skillsindependent workingstructured workingresults-orientedcreativity
Certifications
degree in Marketingdegree in Salesdegree in Business Administration