Product Marketing Specialist

CommonLit

Product Marketing Specialist at CommonLit focusing on messaging and market communication for educational products. Collaborating with teams to enhance positioning and trust in CommonLit’s offerings in the EdTech sector.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own CommonLit's core messaging framework, translating a complex, multi-product offering into clear, differentiated language for educators and district leaders
Build and maintain one-pagers, pitch decks, and district-facing materials that the Sales and District Success teams use
Produce product-first content, including resources that translate instructional and research concepts into accessible, compelling materials for educators, including materials instructional leaders can take to curriculum committees, school boards, and parents
Articulate CommonLit's instructional stances, curriculum choices, and efficacy evidence in plain language that earns the trust of educators or parents who may be skeptical of EdTech or our program
Support initiatives to nurture customers in-product and drive deeper usage and acquisition, including in-product messaging and drip email campaigns
Partner with the Product team to manage timelines, track deliverables, and ensure in-product initiatives and the overall product roadmap are on schedule
Partner with the Product team to develop go-to-market messaging for product launches
Drive cross-functional alignment with Academics, Design, and Engineering, translating priorities between teams, communicating responsibilities, and holding stakeholders accountable to deadlines to keep projects moving
Create knowledge management systems and stitch together cross-team dependencies
Set success metrics, monitor against milestones, and provide data-driven recommendations
Contribute to content strategy around our pedagogical POV and instructional stances
Take the Product Marketing function on the team from 0 → 1. CommonLit has never hired a Product Marketer before and this person will help shape what the function looks like on the Marketing team

Requirements

What you’ll need

4-7 years of Product Marketing experience, with at least a portion in EdTech or an adjacent field
Experience with branding, messaging, positioning, and product launches
Strong writer with excellent verbal and written communication skills
Obsessed with the customer problem and bring that curiosity to everything you do
Collaborative, cross-functional disposition with a bias toward documentation – you close loops, write things down, and work well across teams toward shared goals
Entrepreneurial and GSD attitude – you're an ambitious self-starter who sweats the details, welcomes feedback, stays organized, and thrives in a fast-paced environment
Preferred:
Experience building or creating a new function at an organization
Background in K-12 education as a former teacher, curriculum developer, instructional coach, or similar role
Experience marketing literacy, ELA, or curriculum products specifically
Familiarity with how districts make purchasing decisions, including procurement timelines, curriculum adoption cycles, and the role of instructional leaders

Benefits

Comp & perks

Health, dental, and vision insurance
HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options
Company-sponsored basic life insurance, with additional options for supplemental life insurance
Legal insurance
401(k) retirement plan with a 4% safe harbor employer match
Access to exclusive discounts, including pet insurance, hotel booking discounts, and more
Remote work support, including a home office set-up stipend
Generous time off, including:
16 paid holidays annually
Paid time off accruals and sick leave
Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave
2 floating holidays
Volunteer and school visitation leave
Jury duty leave
Bereavement and compassionate leave
Blood, bone marrow, and organ donation leave
Flexible work options
Low-stress weeks around Thanksgiving and in late December

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingBrandingMessagingPositioningProduct LaunchesContent StrategyKnowledge Management SystemsData-Driven RecommendationsCustomer Problem AnalysisCross-Functional Collaboration

Soft Skills

Strong WritingVerbal CommunicationCuriosityOrganizational SkillsEntrepreneurial AttitudeAttention to DetailFeedback ReceptionCollaborationDocumentationProject Management